Dr. Abd al-Khaliq Ibrahim, Assistant Minister of Housing, Facilities and Urban Communities for Technical Affairs, at the Ministry of Housing, responsible for the British company Wimberly Allison Tong & Goo (UK) WATG, which leads a coalition of international and Egyptian companies responsible for preparing the integrated strategic plan for the project to develop and promote tourism in the area between Sphinx International Airport and the Saqqara Pyramid, to start the implementation of the required advisory works, in the presence of Dr. Hind Abdul Halim, Deputy Protector Al-Jizah, and Ambassador Khaled Tharwat, Minister of Tourism and Antiquities, and General Supervisor of the Public Administration for International Relations and Agreements with the Ministry, and representatives of the relevant authorities.
This comes in the framework of the attention of the Egyptian government regarding the comprehensive tourism development of the pyramids area, where the Ministry of Housing, Utilities and Urban Communities, in coordination with the Ministry of Tourism and Antiquities and the governorate of Al-Jiza, prepared and implemented a project for the development and promotion of tourism in the area between the Sphinx International Airport and the Saqqara pyramid area, as part of the mechanisms for activating the national tourism strategy of the Egyptian state and turning the area around the Al-Jiza pyramids into a dynamic, easily accessible, and sustainable destination. ترائها تورائها, مع توصفر تفريقة ثرية للزوار والسائحين.
The meeting was held in the presence of Dr. Maha Fahim, Chairman of the Board of Directors of the Public Authority for Urban Planning, and Advisor Dr. Muhammad Al-Khatib, and representatives of the Tourism Development Authority, and the New Urban Communities Authority, as well as members of the Technical Advisory Committee Dr. Maher Estino – Dr. Nihal Al-Maghrib – Dr. Tariq Wali – Dr. Bassem Fahmy and the rest of the consultants responsible for coordinating and following up on the strategic plan preparation with the British company.
And discuss the meeting, talk about the previous studies of the study area and the results of the first stage, as well as the vision of the Egyptian state for the development of the region, and the importance of the project in developing a package of projects that achieves a distinctive coldness for the brand that highlights the cultural importance and historical value of the pyramids of Al-Giza, and attracts a global audience, the use of digital marketing and social media platforms to attract potential travelers, and offer rich experiences, and ensure the application of solutions based on technology.
واسترائو الشركة البريتانيك البريتانيا’s vision for the development of the region and the future action steps and the time plan for the preparation of the outputs of the strategic plan and their steps in a successful decision and studied in an integrated way, including estimating the financial impact of the study area on the local and national economies and ways to build partnerships with local companies to encourage sustainable economic practices that attract investments and establish a framework for measuring success through key performance indicators, including the creation of job opportunities and revenue generation in addition to the design of an administrative framework that includes various development partners, and ensures الشفافية وطبيقة نظام رصد وتعليمة لتعليقة عقدية ستراجيه الحوكمة.
It is decided that the alliance will present a main strategic plan based on the best international practices in developing tourism, preserving heritage and planning smart cities, and the plan will address land use, infrastructure, governance, visitor experience, investment attraction and sustainability.
