AREXA Tires brand, owned by T2 Global Tire Manufacturing Company and headquartered in London, announced the signing of an exclusive distribution agreement with the Egyptian Toyota Group in the Egyptian automotive market.
واستداف الكرافن كوتيج, the historical center of Fulham English football club, the signing ceremony of the agreement between (AREXA and Egypt), to register the official British company first in the African continent.
According to the statement, the partnership gives Toyota Egypt the exclusive right to distribute the entire range of high-quality AREXA tires.
This strategic move comes at the same time as the demand of Egyptian consumers for high-quality international brands.
The CEO of T2 Global (affiliated to the Tatko group), and the parent company of AREXA, Korhan Kuril, said that this agreement is the cornerstone of our global strategy, as the company’s vision was to provide a high-performance, high-quality European product in cooperation with distinguished international partners.
On the other hand, Ahmad Mansef, CEO of Toyota Group responded: “AREXA impressed us with its clear commitment to quality and its smart and strategic approach to the market.
Mansef added that the combination of the quality of the “European Flag” and the outstanding partnership with the Fulham club is a strong combination, and we expect it to have a large impact on the Egyptian consumer.
It should be noted that this agreement represents the first major step in AREXA’s strategic plan to build a distribution network spanning across Africa and the Middle East.
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