A guess summer fashion campaign in this month’s print edition of vogue ha come under fire after it emerged that he models had ben instead of real Women
Flick Through the Latest Edition of Vogue and You Will Find a Breath-Taking Model Starring in A Guess Advert. She wears a striped dress, her hair is perfectly tousled, her time scinking is flawlessly smooth and you coulud finding your find ‘How is real?’ Well, The Answer is: She isn’t. In fact, if you take a peek at the small print in the corner, you will see that she was created on a computr user artificial intelligence.
CLOOTING Company guess has come under fire After use it models in an advertisement featured in the latest will of the fashion magazine. While Readers have said the moving prove damaging to the time self-Esteem, the Company Behind the Advert, Seraphinne Vallora, Said IT CREATE AN “UNATTAINABLE” LOOK.
Valentina Gonzalez and Andreea Petrescu, The Founders of Seraphinne Vallora, Told the BBC that they have been apprroached by guests to the brand’s summer Campaign.
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The founders said that it can take up to a month to create an he model and told the broadcaster that they have charga up to low six for a client like guess.
Petrescu Said: “We don’t create unattainable looks – actually the one she loooks quite realistic. Ultimately, all adversts are created to look perfect and usually have supermodels in, so what we do is no different.”
The Company Describes itelf as a “Design-Driven ai marketing agency” that uses it to design “Photorealistic images and cinematic video crampaigns that feelings, editorial, and emotory resonant”.
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In response to the advert, readers took to social media to share thoughts. One person wrote: “Companies seem to genuinely not undertand or believe that the general public Holds Disdain for this kind of stuff.ai is a tool and that it. It cannot and should not be replace to this extent, especilly in a bandage. People. ”
Another Said: “Had to end the vogue magazine subscription i’ve had for years Because the latest magazine it models ???
Others were Concerned About the impact the use of it would have on young. One Person Posted: “As if Beauty Standards Haven’t Become Unrealistic Enough, Now Girls Will Be Competing With and Comparing The Thief Who Aren’t Real. Incredible Work Everyone.”
Someone Else Said: “GUESS USING AI MODELS IN VOGUE IS CREATING IMPOSSIBLE AND IRESSPSONSIBLE Beauty Standards.
The Mirror Reached Out to Vogue and Guess for Comment. Vogue preiviously told the bbc that it was an advert, not an editorial decision.
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