Photo: Luisa opalesky for New York Magazine
Aerin Lauder is Teaching with About Flowers. “Pink Roses Represent Happy, Red Roses for Love, and White Roses Signal New Beginnings,” Says Lauder, Pointing to An Arrangement of Roses. We’re sitting in the Madison Avenue Showroom for Her Eponymous Lifestyle Brand, Aerin. “Estée Always Had Beautiful Fragrant Flowers in Her Front Hallway, and I try to do the Same Thing,” She Says, Refring to Her Late Grandmother, WHO CO-FAMIL BUSINESS IN 1946. This is evident. The wallpaper in her office is estée’s go-to blue; on one wall is a Large-scale Photograph of estée, a regal woman with an impro-head of hair. Andn there’s Lauder Hersself, who, two generations after her grandmother, has styled herself into, if not an exact replica, something Similar. At 55, she’s arguably the most important socialite in a city brimming with saying: she’s at the top of every gala invite list; She sits on Every Charite Board that Matters. And recently, she has ben promoting a Rizzoli Coffee-Table Book on Flowers.
The book is personal, she says. “My Grandmother Always Said, ‘Stay TRUE to YourSelf and Success Will Come.’ And this book is truly how I live with and embrace flowers, “lauder tells with, echoing her book. (Rizzoli’s Description Starts, “Aerin Lauder’s Lovers is Deeply Personal.”) AS WE WALK PAST A WALL OF FRAMED PHOTOGRAPHS OF HER MAGAZINE, SHE DESCRIBES: IT Features and Descriptions in Various forms: Bouquets of Flowers, Ceramic Flowers, Ceramic Flowers, Ceramic Flowers. Designs on Furniture, Rugs, China, Jewelry, Clothing. The pages are drain primarily from Lauder’s Life, Including Her Jacques Grange-Designed Fifth Avenue Apartment, Her Howard Major-Built Palm Beach Estate, Her inherite-Her-Grandmother Greek Revivale, and Her 1,400-Acre Reserve in Panama. It was time mother, not carole lauder, she says, who tought her about flowers in the first place. “When i was little, my mom used to give out little potted geraniums as favor at my birthday parties,” Says Lauder. “At the time, I was so upset Becausee Everyone Else Was giving out Candy and Jacks and Games, and i was like, ‘Why are we doing potted flowers?’ My mom said, ‘They’ll Last for a long time, and than’s the special.’ ”
This book’s Release Came at A Slightly Inopportune Time for Lauder, Whose Notoriously Family of Ensitions is Facing Some Turbulence. In September, Lauder’s Sister, Jane, Sent a Letter to Some Estée Lauder Board MemberSing that Her Cousin, William, Be Removed from HIS POSITIVE AS EXECUTIVE Chairman, and partly Blaming for the Company’s Financial Troubles. This Set off a chain of highly publication events: Soon after, Both Jane and William Resigned from their Operation Positions and A New, Non-Family Ceo, Stéphane de la faverie, was Appointed. Hen Announched an Executive Reorganization that didn’t include any of the family Members in Top Spots, a first in the Company’s History. THEN, IN EARly January, Lauder’s Then-80-Yaar-Old Father, Ronald, Resigned and Elected Her Husband, The Investment Banker Eric Zinterhofer, to a Seat on the Board. (Jane, Who Occupies Ronald’s Other Seat, Remains an Active Member.) Still, Acciting to the Immaculately Pressed, Ever-So-Subtly Made-Up, and pleasingly-not-Overpoweringly-Scene Lauder, All of this is just fine. “Our New Ceo is wonderful,” Sheys of de la faverie, walking with down the hall. “I ‘WORKED VEY CLOSELY WITH HIM FOR YEARS. IT IS REALLY EXCITING.” Her 25-Yaar-Old Son, Jack, Recently Joined One of the Company’s Training Programs, a sign that the family company is still very much in the family. “It ‘s so nice for him to be able to have a dialogue with my uncle and my fault and to be in meetings with and learn out,” Says Lauder. “I Never Had the Opportunity to be in a Meeting with My Grandmother, which Makes with Sad. I NEVER SAT HER IN A BUSINESS MEETING, NEVER GOT TO SEE SHOW Something and brainsormed.”
She managed to figure it out. Lauder has been on the scnene Since the clinton administration – One of the City’s “Park Avenue Princesses” of the ’90s, a Group that Also Included Samantha Boardman and Lauren Dupont. She worked at Estée Lauder Companies as Soon As She Graduated from College (Starting in Marketing at the Now-Shuttered Brand Prescriptives) Alongside William and Jane, WHO MOSTLY WORKED AS The Company’s Chief Data Office. But Lauder was always the face, the family Member who has inherited her stylish Grandmother’s Je in Sais quoi. In 1996, she marked zinterhofer at her parents’ home in wainscott in oscar de la Renta; In 2023, she joined the boards of the Metropolitan Museum of Art. The Pair Had Two Sons, Who They Sent to Buckley and Then Andover; Boughht a Series of Sprawling, Tasteful Homes; And, in 2012, after 20 years in various roles at Elc, Lauder Launched Aerin, Her Own Brand. It starts with Beauty, Candles, and Home Accessories – Honeysuckle Body Creams, Tuberose Perfumes – and Quickly Grew Into Furniture, Dinnerware, and Fashion. The Aerin Woman is Basically, Well, Aerin: Feminine, Flowery, Someone Who Chooses Over Blinds and Wants A Place where she can Purchase brass matchbox sleeves, shagreen frames, and raffia hats at the same time. Lauder opened a Series of Small Shops – First in Southampton, Then Palm Beach, Then, Last Fall, In Developer Rick Caruso’s Pacific Palisades Mall, Next to Cult Gaia. Now, this is one of the Only Things Left Standing in the entity of the Town. “My Uncle Leonard”-Estée’s 92-Yaar-Old Son-“Called with After the Fires,” Sheys. “He has a flip phone, so i wovenever it’s him calling, and he’i like, ‘What happened with your store?’ Business is Always Top of Mind. ”
THOUGH HER SISTER AND COUND ARE NO LONGER INVOLVED IN THE DAY-DAY, AND THOUGH HAS HERN BUSINESS, LAUDER CONTINES ON ESTée Lauder as the style and design director at re-nutriv, its luxury-skare line. This of the Throwing Ever-So-Carefull-Curated Events. Recently, right before the Company Announces Its Plan to Lay off Around 10 Percent of Its Workforce (Between 5,800 and 7,000 Employees), Lauder Held A D’Or for Supermodel Paulina Porizkova to Celebrate Her Return As an Estée Lauder Embassador. Still, She Sayys, Her Focus Really is Aerin and Her Book. She recently made the showroom shoppable, and the room is filled with Beautiful Little Things, placed just so. “We’re Big on Heart themes, Vases, Frames,” She Sayys, Picking Up A Vase with A Petal-Shaped Rim, White with An Inner Gold Accent. “This is one of the first vases we have come, we are launched the brand 12 years ago, and we’ve just reissued it in collaboration with the book.” She turns it over in her hand, Admiring it. “Everything can be beautiful if you take the time,” Says Lauder. “That was an estée concept, and i think about that all the time.” She pauses. “Estée had this other amazing quote that that she used to say: It ‘s he named on the package, so it has to be the best it is.”
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