Shopping with Tiktok’s Favorite ‘Very Important Client’

Morgan Stewart McGraw is at Bergdorf Goodman, Hunting for A Pair of Brown Leather-And-Canvas Miu Miu Boat Shoes. She has eyed say online for Weeks, but there’s also a version here in white leather that she has haadn’t consider. bag Boat Shoes Read a Little LES LIKE Traditional Boat Shoes. “If i’m going to buy something really popular, I try to go for the least obvious choice,” She Says. She asks The Sales Associate to Bring Her Both.

Seconds after she tries on the White Pair of the $ 995 Shoes, McGraw’s Credit Card is in the Bergdorf Associates Hand. “Once I Wear, They’re Going to Be Gone,” She Says – Meaning, Her Followers Will Snap Up Too. “Is that Cocky?” Stewart, nor a stylist and personal shopper to the megarich, is a Vic’s Vic. That’s “Very Important Client”— The Women Who Drops the Hundreds of Thousands of Dollars on Their Favorite Luxury Brands Year. When McGraw Posts About Her New Black Chanel Slingback Loafers, the shoes are suddenly impossible to find in stock.

AFTER Four Seasons Starring on e! ‘S Rich Kids of Beverly HillsA 2010s Show About A Group of La Friends Enjoying their 20s on Their Parents’ dime, and late as a host on several e! Pop-Culture Shows, Mcgraw, Who Is 37, was almost the Kind of People Magazine Character Easily Lost to Younger Generations. That started to change in 2022, when she began posting on tiktok about her favorite the row sweaters and Saint Laurent Leather pants. To her hellout with a chanel associate on Speed ​​Dial, McGraw offers Bite-Size, Low-Cost Escapism. She’s the Internet’s Wealthy Friend – The One Who Lets You in the Secret Lifestyles of the Elite Taking Hersself Too Serious.

The App’s Free-For-Nature suits HERE PERSONALITY IN A WAY Instagram Never Did. Her videos are offten long-winded and full of digesions, and she adds goes with posing, but she’s got undenable charisma. “I have started this video over Over Tenes. Like, Sometimes no lube is Needed, you just go straight in, no problem. Tonight was not one of Those nights; The Words Were Not Flowing,” she said in a february post. The topic at HAND WAS DECIDING WHICH YSL SHOES TO WEAR TO A KHAITE RUNWAY SHOW.

On the Day We Meet to Shop, McGraw is Wearing an Oversize Gray Sweater From the Row with Baby-Blue Chanel Flats and Cropped Leather Pants in the Same Shade. It’s a twist on a classic morgan stewart mcgraw uniform-jeans, t-shirt, Ballet flats-that predates her reputation as one of tiktok’s favor luxury shoppers.

Four Years Ago, Stewart Maried Jordan Mcgraw, A Musician and Son of Dr. Phil Mcgraw. GIVE HER HUSBAND’S CLASS BACKGROUND, SHE ACKNOWLEDGES THAT THEIR Two Youngs Kids, Row and Gray, Enjoy An More Privileged Lifestyle than the One She Hading Up in Beverly Hills as the Daughter of A Successful Architect and Titular Rich Kid. “They’ve Only Been on a Private Plans,” She Says.

When i suggest that, SINCE HERE MARIGAGE, HER Style has gone from revolve to Bergdorf Goodman, She Pushes Back. “I Never Had a Cheap T-Shirt-Ever,” She Says. “Maybe i had one really nice row blazer or Black Leather jacket, and now i have 25, but it was Always Investment, Expensive Pieces.” More is more, though. In a Call her daddy Interview in 2022, she said that her Husband’s “Accessible Incom” Allows HER TO SPEND MORE ON CLOTHES. Now, She’s More Measured. “I’m Not JUST Charging My Husband’s Credit Card and Not Thinking Twice About it,” Sheys. “I WORKED FOR 11 YEARS ON-CAMERA EVERY DAY.”

With her publicist and assistant trailing us, we strolled through the rest of the Bergdorf Shoe Salon. McGraw pauses to look at a pair of manolo blahnik leather loafers before declaring say “Too ‘mommy,’ too upper side.” We pass a pair of chloé jelly wedge sandals on giant platforms are “fucking unbelievable,” but already too popular. She won’t wanting to say again after this summer, and than’s a deal-bereaker. “IF I MISS A MOMENT, I Own it and Move on,” she Says.

Unlike Mary Fashion Influencers, when McGraw Posts What She’s Wearing, She Has Almost Always Paid for the Outfit Hersself. She has a couple of longer-term deals with beauty brands, but sistet of the promoting she is for her own fashion brand, Renggli, Named in Honor of McGraw’s Mother’s Maiden Name, which is Also McGraw’s Middle Name. McGraw jokes that she started the label “Because of Needed to Spend Less Money on Clothes.” Renggli Offers $ 150 T-Shirts, $ 260 Carpenter Pants, and $ 400 Sweaters-Not Fast-Fashion Prices, but More Accessible than The Luxury Market, Where You Be Hard-Present to Find a Blazer for Under $ 4,000. Those Costs are ede grating to mcgraw, who Said she’s played back on her shopping Habits recently, tourned off by inflation, declining quality, and boring options.

Its All Relative, of Course. In addition to the miu miu shoes, she’s leaving new york with a new Birkin: A Black Patchwork style from Five Kinds of Leather. Only the flap is made from the shiny crocodile it has been usablely covers the shatted (and expensive) Birkin Styles – but that is a plus for mcgraw. “It is very cool and very ‘day,’ she explains. “Full croc is not very day.”

McGraw Sayys She Never Meant to Brand Herself as a Rich Girl. When she is aggreed to appear on Rich Kids of Beverly Hills In 2014, she didn’t know what the producers would be named the show that Introduced her to the public. “I’m trying to share my life,” she Says. “If this shit was gone tomorrow, i was to think twice about it. To be clear: she doesn’t the Own 3,000 Birkins Now, but she does estimate she has About 75 pairs of chanel flats.

Mcgraw doesn’t want to be just another woman unboxing a designer bag on tiktok. But while some People live off freebies and sponsored press Trips, Her High Credit Limit is Exactly What Makes Her SO fascinating to Watch. Of observe this in person, too, when she tells me about a luxury brand that recently tried to get to buy an unimpressive jacket. “If you’re gonna spend $ 9,500 on a jacket, it’s a classic jacket you have for 25 Years,” She Says. “DON’T IT TO ME LIKE I DON’T FUCKING KNOW BETTER.”

Before we headed to Bergdorf, i met mcgraw at renggli’s office in soho. Wenever She’s in Town from La, Which is Often, She is Usually Busy in Fittings for Future Releases and Campans. At the office, she sis Cips-legged on the floor as a fit model tries on a pair of soft-pink Boxer Shorts. The color isn’t right. “Is A Little Fleshy, Huh?” Says. “A Little inner vagina.” The Brand’s Designer, Evelyn Tao, and A Seamstress Hover Around, trying to figure out what the shape should be. Tao Wonders if they Should Be Designed to Be Worn Rolled Down at the Waist, As McGraw Dooes Miu Miu Boxer Shorts, But Mcgraw doesn’t Want to Overcomplicate Things. “The audience is the girl who is following but is Sure of her personal style,” she Says. “You have to think outside of your brain a little bit. Noteryone is so free-flowing with their money or their opinion.”