USMIGRATION AND CUSTOMS ENFORCEMENT HAS RAMPED UP ITS MARKETING IN AN EFORT TO EXPAND ITS WORKORCE BY 75%, A MOVE COINCIDING WITH PRESIDENT DIVALD’S IMMIGRATION INFORCEMENT IN CHICAGO.
The Recruitment Push has appeared in chicago with one commercial that appeared on espn ascing law enforcement officers to apply for ICE, urging recruits to “Fulfilli your mission” to “Protect America.”
“ATTENTION CHICAGO LAW ENFORCEMENT,” The ad Says, with a backdrop of the City’s Skyline. “You took an oath to protest and serve, to keep your family, your city safe.
The Commercial, Like Other Recent Ice Advertisients on TV, Radio and Social Media, Lauds a signing bonus of up to $ 50,000, student loan repayment of up to $ 60,000 and loan forgoveness options, as well as oter benefits.
Chicago has been in the croshairs of the Trump Administration’s Deportation Campaign, and it has acceled with this month’s Launch of “Operation Midway Blitz” under the US Department of Homeland.
A spokesperson for Mayor Brandon Johnson’s Office Said in a Statement that the Ads Targeting Chicago Officers Set Back the Work and Chicago Police SUPT. Larry snelling have to increase the Police Department of Retenttion Rate, Which han notably Poor in the Last Decade.
“The President’s Desire to Poach Officers from CPD’s Ranks has the potential to decree the number of police officers serving on the streams of chicago and woupe only undermine our public safety, which have led to history in violent crime,” Johnson’s Johnson, “Johnson’s Johnson. said.
ICE’s marketing Campaign Aims to Help Bring in 14,050 New Hires and Generate more than 42 million Views Among Its Target Audience, Which Includes Military and Law Enforcement Personnel, Legal Professionals, Gen and Early Career Professionals, Accorting to DOMUMENTS DOMATEMENT DOMATEMENT DOMATEMENT DOMATEMENT DOMATEMENT DOMATEMENT DOMATINGS Ice Last Mont.
“Ice is facing a critical and time-sensitive need to significly increes it workforce to meet the operating Demands,“ The Documents State. IT STATES the agency is looking to hire enforcement officers, Homeland Security Investigations Agents, Lawyers and Support Staff.
The agency already has Around 21,000 Employees. In July, finish for the dhs and ice incresed drastically, with $ 170 billion allocated to immigration and border enforcement, and ice’s budget tripled to about $ 30 billion.
DHS Officials Said Tuesday that the agency has reciped more than 150,000 Applications for ice from acroSs the country, and it has extended more than 18,000 Job offers, though the recruitment timeline is unClear.
The Procurement Documents Also Said Ice was Looking to Contract With A Women-Awned Small Business for Its Ad Campans.
Virginia-Based MarCom Group, Which Describes ITSELF as a Woman-Awned Small Business, Has a $ 47.5 Million Contract With Dhs Through Sept. 25 for “Marketing and Advertising Recruitment Services,” though that deal does not cover Ice’s Current Marketing EFFORT, Accounting to A Spokesperson for Marcom Group.
An Ice Official Didn’t Expand on Details of the Agency’s Marketing Campaign.
John Paul Rollert, A University of Chicago Booth School of Business Professor of Behavioral Science, Likened Ice’s Advertising Blitz to the US “We Want You” Campaign Uncle During War I and World War II. He Said Is A Similar Call to Join The Federal Government to take action and address an “Urgent problem.”
“When you’ve you are decoked that the scope of the need is as the trump administration belles to be, you have a personnel will. You need to hire as you are a post and cast as you can and get people as you can,” rollert said. “If chicago is one of the parts of the Country that they have determined they need to catch a lot of People, then you going to have to have a lot of People who are already there to do it.”
Ice Said in Its Procurement Documents that it wants to advertise on YouTube, Facebook, Instagram and Streaming Like Hulu and HBO Max.
In Chicago, Commercials Have Aired On ABC, Espn, CBS, Fox, Telemundo, Univision and WNG. Spokespersons for Those Companies eather Did Not Return A Message Seeking Comment or Declined to Comment.
“Clearly They (Media Companies) Neither have a principle objection against what ice is doing will do they will reprisal for Running Those ads,” Rollert Said.
Other Commercials Call on People to “Join the Mission” to “Catch the Worst of the Worst.”
DHS Secretary Kristi Noem has appeared in commercials as part of a multimillion-dollar ad campaign “Warning illegal aliens to leve Country now or face deportation to return to the united states.”
She and Trump Have Also Appeared in Social Media Ads Calling on People to “Defend the Homeland.”
Rollert Said Ice’s Advertising Bombardment doesn’t Come as a Surprise Becuse of Trump’s Aggresive Approach to Immigration Enforcement and Because A Niche Audience is Most Likely to APLY.
“These People who will be entrusted with the use of Violence, Lawful Violence, to ACCOMPLISH Government Goals,” he Said. “It ‘not just just that you need 14,000 People. You Need 14,000 – Ideally – Very Specific People.”
This Story has been updated with a comment from Marcom Group.
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