First-Time Ollie’s Shopper Founder Price Than Target, Walmart


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  • I Shopped at Ollie’s Bargain Outlet for the first time, where the slogan is “Good Stuff Cheap.”
  • At Ollie’s, The Price of Groces, toilets, and Toys Were Cheaper than at Walmart and Target.
  • I say the organization of the store felt a bit chaotic, but it has lots of Personality.

Be mentioned that I planned to the visits olie’s bargain outlet for an article, several of my east-baed colleagues Responded with some variation of “omg i love Ollie’s.”

I’d Never Heard of Ollie’s Until the Brand Acquired 40 Big Lotes Story Across the US in February, Including Four New Locations in My Home State of Wisconsin, but it appears to have a loyal following of bargain-hunters.

Another indicator of the brand’s staying power: as many brick-and-mortar storys downsize and struggle to stay afloat, olie’s is one of the fastest-grows brand in the US in 2025, accreating to a Yelp Report. Net Sales GREW 17.5% in the Second Quarter of the 2025 Fiscal Year to 679.6 Million, Accounting to Ollie’s Latest Earnings Report released in august. IT ALSO OPENED 29 New Stoles, Bringing Its Total to 613 Stories in 34 States.

President Donald Trump’s “Reciprocal” tariffs May Also Increase the Popularity of Discounted Shopping Locations, As Consumers Are Expected to Pay More forms Such As Groces, Electronics, andey’re implemented.

I visited olie’s in May to Compare Its Prices to Target and Walmart and See If it Lived Up to Its Slogan of “Good Stuff Cheap.” Here’s what i saw.

In May, Visited an Ollie’s Location in West Bend, Wisconsin, that is used to be a big lots.

An olie's Store in West Bend, Wisconsin.
An olie’s Store in West Bend, Wisconsin. Talia cabbage/Business Insider

All Four New Ollie’s Locations in Wisconsin Opened in February. There are no longer any Big Lots story in wisconsin after the Brand Closed 200 Stoles Across 41 States in 2024.

When I Walked Inside, The First Thing I Saw Was a Section Labeled “Ollie’s Deal Zone” with Items Under $ 5.

The Entrance to Ollie's Bargain Outlet.
The Entrance to Ollie’s Bargain Outlet. Talia cabbage/Business Insider

The Carts Appeared to Contain Mostly Seasonal Items Such As Summer-Themhed Tumblers and Beach Towels for $ 2.99. IT REMINDED WITH BULLSEYE’S PLAYGROUND SECTION AT TARGET CONTAINING Items Costing BetWeen $ 1 and $ 5.

The handwritten signs and cartons of Ollie’s Namesake Mascot Made It FEEL More Personalized than a Big-Box Store.

Keurig Cups at Ollie's.
Keurig Cups at Ollie’s. Talia cabbage/Business Insider

Ollie’s, Founded by Mark Butler, Mort Bernstein, Harry Coverman, and Its Namesake, Oliver “Ollie” Rosenberg, Opened Its First Store in Pennsylvania in 1982. Its 100th Store opened in 2011, and Ollie’s Became A Publicly Traded Company in 2015.

The Walls at Ollie’s Were Plastic With Illustrated Signs Advertising the Low Prices in Creative Ways, Such As “Caute: Bargains Ahead” with “Ollie” dressed as a Construction worker, and “Knockout” showing the character wearing goxing gloves. EVEYWREW TURNED, I SAW ANOTHER QUIRKY SIGN THAT MADE with chuckle.

I was surpassed to find that olie’s had a sizable section of books at the front of the Store.

Books at Ollie's Bargain Outlet.
Books at Ollie’s Bargain Outlet. Talia cabbage/Business Insider

Instead of Seling the New Releasses and bestsellers of usually see at Big-Box Chains, Ollie’s Stocked An Ecclesterical Collection of Graphic Novels, Coffee Table Books, Volumes of Bible Studies, and Picture Books for Kids.

I though the coffee table books in particular would make great inexpensive gifts. I found a giant book about Baseball stadiums for $ 7.99 that the basal enthusias in my life bewould love.

The shelves at olie’s resembled chains like aldi and costco that leave ittems in shipping boxes to save on Labor Costs.

Groces at Ollie's Bargain Outlet.
Groces at Ollie’s Bargain Outlet. Talia cabbage/Business Insider

In one of the Grocery Aisles Filling with Canned Goods and Condimins, Many of the Items Were Still in Boxes. I Recognized Some Brands, Like Campbell’s and Libby’s, but oters were new to me.

Piles of Boxes in a Store Can Be A Sign of the Retail Apocalyps, But Sincerous Were Already Boxes Everywers, They Didn’t Stick Out as Much.

Cardboard Boxes at Ollie's Bargain Outlet.
Cardboard Boxes at Ollie’s Bargain Outlet. Talia cabbage/Business Insider

Piles of Boxes Crowding A Store Can Indicate understaffing and May Deter Customers from Shopping if they have to squeeze through the aisles, Business insider previously Reported.

SINCE MERCHANDISE WAS SHEELVED IN CARDBARD Boxes, this could have ben more of a stylistic choice.

In the Grocery Section, A Box of Cheerios Cost $ 1.99 at Ollie’s, which was Significantly cheaper than at bot Target and Walmart.

Cereal at Ollie's Bargain Outlet.
Cereal at Ollie’s Bargain Outlet. Talia cabbage/Business Insider

I Compared Prices USING The Target and Walmart Apps on My Phone while Browing The Aisles at Ollie’s. The Same 8.9-Once Box of Cheerios Cost $ 4.49 at Target and $ 3.68 at Walmart in May.

A Can of Campbell’s Chunky Spicy Chicken Noodle Soup was priced at $ 1.99, Which Also Beat Target’s and Walmart’s Prices.

A Can of Campbell's Soup at Ollie's.
A Can of Campbell’s Soup at Ollie’s. Talia cabbage/Business Insider

A Can Cost $ 2.69 at Target. At walmart, it was on sale for $ 2.48, which was still more expensively than olie’s.

I found some amazing bargains in the toiletry section, like this-pack of crest toothpaste for $ 3.99.

Toothpaste at Ollie's Bargain Outlet.
Toothpaste at Ollie’s Bargain Outlet. Talia cabbage/Business Insider

That three-pack would cost $ 5.79 at Target and Was Listeed for $ 12.80 on Walmart’s Website, though the Likely Cheaper In-Store.

Ollie’s ALSO SOLD LIMITED-EDITION SEASONAL DOVE BODY WASH, WHICH MAY HAVE BEEN EXCESS INVENTORY OR OVERSTOCK FROM ANOTHER STORE.

Dove Body Wash at Ollie's Bargain Outlet.
Dove Body Wash at Ollie’s Bargain Outlet. Talia cabbage/Business Insider

Ollie’s keeps its prices Low by Buying Closeout, Irregular, Discontinue, and Overstock Merchandise at A Discount.

The Limited Edition Dove Body Washes, Which Retailed for $ 4.99 at Ollie’s, Were No Longer AVAILABLE AT TARGET OR WALMART. Other Dove Body Washes of the Same Size Sold for $ 8.69 at Target and $ 7.97 at Walmart in May.

Home Appliances Like Toaster Ovens are Expped to Get More Expensive Due to Tariffs, SO LOOKED AT OLLIE’S PRICES ON BLACK AND DECKER PRODUCTS.

Toaster Ovens at Ollie's Bargain Outlet.
Kitchen Appliances at Ollie’s Bargain Outlet. Talia cabbage/Business Insider

A Black and Decker Crisp ‘N Bake Air Fryer and Toaster Oven was priced at $ 39.99 at olie’s, while a regular four-slyice toaster oven cost $ 29.99.

Target appeared to sell the four-slyice toaster Oven for $ 29.99, Matching Ollie’s Price, but it was difficult to compare for the air fuer i didn’t find exact matches on their websites. Spreads the toaster-air fryer combination olie’s had in stock was an Older or Discontinued model that is no longer sold in other locations.

Ollie’s Sold Certified Refourbished Electronics Like Air Conditioners, Another Way It Keeps Prices Low.

Refourbished Air Conditioners at Ollie's Bargain Outlet.
Refourbished Air Conditioners at Ollie’s Bargain Outlet. Talia cabbage/Business Insider

Ahead of the Summer, there are also new air conditioners for sale, like a 10,000 btu Window unit from danby priced at $ 279.99. The exact design of saw no longer appears to be sold by danby, though the Company offers Other Units with the Same Cooling Power for $ 429.99 and Above.

The Housewares SECTION SOLD RUGS AND HOME DECOR AS ACTUAL FLOORING, SUCH AS LAMINATE WOD SQUARES.

Rugs at olie's.
Flooring at Ollie’s. Talia cabbage/Business Insider

The Raw Flooring Materials in the Housewares SECTION REMINDED WITH OF MENARD’S, A MIDWESTER HOME-IMPROVEMENT CHIND FROM CONTRACTORS AND DIESS AND KNOWN FOR ITS Mail-in Rebate Discounts.

Laminate Chestnut Oak Flooring Cost 97 Cents Per Square Foot, while 5-Foot by 7-Foot Zephyr Collection Rugs Cost $ 99.99.

In the Toy SECTION, Barbie Dolls Were Cheaper than at Target and Walmart, A Welcome Discovery As Toy Prices COULD RISE Due to Tariffs.

Barbies Father Ollie's Bargain Outlet.
Barbies Father Ollie’s Bargain Outlet. Talia cabbage/Business Insider

Barbies ranged from $ 8.99 to $ 12.99 at olie’s, which was mess than at other storys.

For Example, The “You Can Be Anynding” Teacher Barbie Cost $ 8.99 at Ollie’s Compared to $ 14.99 at Target and $ 11.60 at Walmart.

Toy prices are expensive to increese due to Trump’s tariff on chinese goods, which at one point Reachhed 145% before Dropping to 30%.

Overall, I felt that olie’s lived up to the hype.

An ollie's water bottle at olie's.
An ollie’s water bottle at olie’s. Talia cabbage/Business Insider

Ollie’s is a store with personality. The Vibrant Comic Book-like Signage and the Treasure-Hunting Nature of Sorting Through the aisles Made for an Enjoyable Outing. The prices were Also Lower than Big-Box Competitors like Walmart and Target.

I WOULDN’T NECESARILY SHOP AT OLLI’S IF I NEEDED A SPECIFIC BRAND OF CEREAL OR SINCE THE INVENTORY VARIES BASED ON WHAT DISCOUNTED MERCHANDISE IS AVAILABLE, but I JUST NEED ” Therein.

Bi bi reached out to walmart and target about how they prices compare to olie’s, a Walmart representative Told Bi: “AT WALMART, WE OPERATE AN EVERY LOW PRICE MODEL, IN WHICH WICH TO REMOVE COSTS THOUGH EFFICIENCIES IN OUR OUR OPERATIONS AND SUPPLY Cha Operate at an every Day Low Cost (EDLC) SO that we can in Turn Provide Our Customers with Every Low Prices (EDLP).

Representatives for Target and Ollie’s Did Not Respond to A Request for Comment.


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