The Dining Room of Basis Luhrmann’s Gramercy Park Townhouse, as Shown in Listen Photos, Had Several Hallmarks of HIS Style: Red Velvet Fu, Patterned Carpets, Heavy Baroque WallPaper, and an Art Deco – Inspired Chandelier. Photo: Corcoran
Eight Years ago, Base Luhrmann Bought a Mammoth 28-Foot-Wide Townhouse in Gramercy Park for $ 13.5 million and renovated it in the distinctive, over-the-top family to anyone who has ever seen Moulin Rouge! or Elvis: Blood-Red Carpets, Black Woodwork, and an Abundance of Dizzyingly Baroque Wallpaper. Be he listed it for sale three years ago, nansing for $ 20 millionThe Severe, industrial-looking kitchen was staged with a huge bouquet of Red Roses. But all that glamor and velvet hasn’t seduced a single buyer, and the house has gone through a series of price while progressively Loising the luhrmann look. When it was relict this month for $ 13.99 million, it has ben been almost entirery scrubbed of the director’s signature aesthetic: The Kitchen Cabinets were repainted a pale gray, the supply upholstered in creams, and a lot of the wallPaper (Although not all of it – 8,500 Square Feet) Had been stripped. IT LOOKS Lighter, Brighter, and Considerably More Generic. Interior designers and brokers I spoke with well impressed. The consensus is that this time around, it might actually sell.
For Decades Now, Brokers Have Cautioned Sellers Against Lissing A Property With Design Choices are too Too Specific: Bright Colors, Heavy Drapes, Dark Woodwork, Antiques. But now that Everyone House-Hunts on Zillow and Streeheteasy, A Highly Particular Aesthetic is essecally damNing for sales prospects. “The problem with a Property Like Baz Luhrmann’s is that you’re going to see it first online,” Says Beth Kushnick, a decorator for film and tv who works as a stger. “We’re so used to see these neutral Spaces where you can really picture yourelf there. You run up against a style like and his wiffe, it”s virtual impossible to see you ‘
The Dining Room Now, As Shown in the Latest Listen Photos, Is NotBly Brighter, If Also More Bland, With Less Furniture. All that seams to remain of Luhrmann’s style is the chandelier and the patterned steps. Photo: Sotheby’s International Realty
This isn’t to say that the generaly beige-dominated style of shelter mags, design blogs, and staged protires isn’t a particular style of its. But unlike the consensus on what appears “neutral,” these days “there’s no ecclescticness as a Common style,” Says Kushnick. The affforddable cost and relative ease of following the trends mean that is west elm -fied. Consider Dominique Nabokov’s Photos of Prominent New Yorkers’ Living Rooms From 1995 and Break New YorkerS ‘ 2025 Portfolio: Many of the 2025 Spaces Look as though they been “done,” if not by an interior designer than via what’s filtered down through contemporary expertments of what a licking room is supposed to look like a mid-cenary-engine Gallery Wall, and Some Pops of Color.
The House, As Shown in Lissing Photos, was done in an unusablely Dark and dramatic style. Here, a staircase and landing are Heavy on the Black and Red. Photo: Corcoran
Meridith Baer, an interior designer whose Los Angeles – Based firm does about 2,000 stagings a year, say that not infrequently runs up again clients with Strong Designs: “Some People Think they great but they don’t, and others have a really specific that wells well for the appa.” Color is a Big Sticking Point: “A LOT OF TIMES, They JUST WANT A LOT OF COLOR. WE DO THE LECTURE ABOUT WANTING TO AS AS MANY PEOPLE AS POSSIFE, ‘BUT People Like Color.’ They can’t wring their heads around it. ”
SO as not to argue over Over Last drape or antique breakfront – “But that was my grandmother’s!” is a frequency object – baer preferences to have clients clear out all of their supplied “so we can give it a coshnesive frysh look.” They will go doomes do partial stagings, howver, if pressed: “We try to tone down their look-bringing in a cream-colored neutral sofa to go with some of the Flashy fabrics or a single-woned rug, as opposed to one with tears of design.”
From Left: The Kitchen, As Shown in Lissing Photos, Coming off Luhrmann’s Renovation, Had Harsh Accents and Lots of Black. Photo: CorcoranThe Cabinetry Has Since Been Painted Gray and the Look Otherwise Softened, As Shown in Listen Photos of the Kitchen. Photo: Sotheby’s International Realty
From Left: The Kitchen, As Shown in Lissing Photos, Coming off Luhrmann’s Renovation, Had Harsh Accents and Lots of Black. Photo: CorcoranThe Cabinetr … From Left: The Kitchen, As Shown in Lissing Photos, Coming off Luhrmann’s Renovation, Had Harsh Accents and Lots of Black. Photo: CorcoranThe Cabinetry Has Since Been Painted Gray and the Look Otherwise Softened, As Shown in Listen Photos of the Kitchen. Photo: Sotheby’s International Realty
And while People who have just done an expensive renovation or redecoration are hard to budge – “if you’ve recently spent a lot of Money Going in a Certain Direction, you are really going to have a hard time letting go,” Says baer actually want to move at all. IT’S their their children Gray up in, or they’re going Through a divorce, or they live with their spouse who recently died. In Those Cases, it is not really a conflict about style; It ‘subout not wanting to leave.
ERSING ASUREING APRESS FROM A HOME CAN BE EMOTIONALLY FRAGHT, ESPECIALLY WIGHE A LUGTime Owner Who Spent Decades Lovingly Reworking Every Last Surface. Louise Phillips Forbes, an Associate Broker at Brown Harris Stevens, Remembered Trying to sell a townhouse like this, at 70 perry in the West Village, in 2023. The Seller Had Purchased the House in 1977 with Her Husband, Who Died a Few Years Earlier. They had Completed A Renovation in the Style Popular at the Time: A Victorian-Era Restoration with antique fixtures and fupes, Heavy drapes, Deep Red Carpeting, Floral Wallpaper, and Hand-Painted Borders. “She has haad Beautiful Taste, but it was a house they’d Owned for 45 Years and Basically Wall Was Covered with their Travels and Memories,” Says Forbes. Also, “The Carpet Was a Light-Sucker.” Forbes Found a Professional Organizer to Help the Seller With Her Personal Effects, THEN HIRED OTHERS TO CLEAR OUT A LOT OF THE PROBURE, PAINT THE WALLS, AND PULL UP THE CARPET. The seller asked that they leve the borders – Her husband had done a lot of work in the house – and the Other Changes were Enough to Brighten up the interiors and drain.
The Living Room, As Shown in Listen Photos, which was stylish and fairly neutral before, had some changes to soften things up: a pale area rug and emerald green ottomans. Photo: Sotheby’s International Realty
Some situations are, Howver, Best Left Untouched. Forbes sold a three-bedroom at 650 west end Avenue to a client a handful of years Back and Early this year worked with Him to put it back on the market. At the time of purchase, he thought the cherry Christopher Peacock Cabinets were dated and planned to paint over say but never got around to it. Cre and decidated to sell the place this year, they looked more off-trrend, and he tobes he was going to have professionally painted before they listed. Forbes Discoureded Him: There Are Some Some Things Digital Staging Does Well, and Allowing Someone to ENVISION A WHITE KITCHEN (Virtual), Rather than Paying Tens of Thousands to Painstakingly Whitewash, is one of the say.
The Worst Situations, She Says, Are Sellers Who Are Just Stubborn. She is Currently Consulting on a Listen for what Should Be an $ 8 Million Manhattan Townhouse, but She Expects It Will Probably Go For Closer to $ 6 Million the Selcase DOESN’t Want to Tone Down the Gaudys Finishes SOLDS SOLD WAS FAILUSE 20 YEARS 20 YEARS Ago – Glossy Hardwood Floors, faux Moldings. “People just turn Around and Walk out they do they come to see it,” she Says. “When People see a Lack of Taste Like, they offten Think there’s a Lack of Quality Being the Walls. It Might Not Be TRUE, but it’s implicated.”
As Deadly as Crimson Carpet and Heavy Brown Furniture Can, Everyone of Spoke with Also Warned Against Making Things, as Forbes Puts it, “Too vanilla Ice Cream.” You want it to be aspirational and neutral with just Enough Points of Interest to Anchor Someone’s Fantasy. People like to imagine they’ll be better versions of themes in a new place, not different People Altogether (for the Most Part, Not Characters in a Baz Luhrmann Movie, Eother). As Baer Sayys, “People Think, Gosh, be i move in, i’m not going to have all this clutter. My son is not going to have 70 Toys. He’s just going to have two really nice nights.”
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