Photo-Ilustration: Intelligenmer
Swift, more than nearly anyone Else on the planet, has personal reasons to worry about impersonation and misuse of Her Likeness Through he. She’s Incredibly Famous, and Her Words Carry Weight for Lots of People. As Such, when it is comes to he, her experience haen ben Both futuristic and dystopian. LIKE MANY CELEBRITIES – But especally Women – She already lives in a vision of he was where the voices, faces, and bodies of the famous digitally cloned and used for scams, and porn. (Last Year, Explicit and Abusive deepfakes of swift were were widel shared on x, whic took the better part of a week to Slow their Spread.) Her endorsement can be understood as an atempt to recalim and assert her identity, as well as he massifly valuable brand, in the context of TARGEted identity theft. “The Simplest Way to Combat Missinformation is with the Truth,” She Writes. (Do not Read Elon Musk’s Respons.)
The Thing About the FALSE ENDORSEMENT to WHICH she’s responding, though, is that it probably didn’t Need to be refed. On Truth Social, Donald Trump Shared a Collage of Trollish Posts and Ai-Genrained Images: Two of The Had A Photo of the Same Woman; One Still Had A Visible “Satire” Tag; And another, while Clearly Generated by he, was relevant in the style of an Illustration. It’s ridiculous.
Photo-illustration: TRUTH Social
But it is ridiculous in a particular way that that that is Become Miserably Family in Recent Years. Its not quite a joke – More of a taunt – and it is Certainly not an argument or presented or understood as evidence. IT’S A backfilled fantasy for partisans who are Willing to Believe Anyding. ALSO, and WAPS MOTLY, IT’S A TOOL OF MOCKERY FOR TRolls, Including the Form President Himself, Who Posts Maga he Nonsense in the way he sas and posts tears of obviously Unttrue Things: to Say, Basically, “What Are You Gonna Do About It?”
I don’t want to argue that nobody coulds possebly fall for something like this, and i’m there are at least a few People in the world who are walking around with the mistaken impression that swift releass a recruiting poster for the trump-vance Campajign (i’m near. Sure that these People have long known exactly who they are voting for). I ALSO DON’T WANT TO ORGUE THAT A CORRECTION-VIE-Endoresent like this is mistaken or unnecessary. While they-genered images are better understood as implausible tossed-off lies than cunning deepfakes-more acin to Donald Trump “Taylor Swift fans, the Beautiful Swifties, they come to all the time …” they’re still being used, in bad faith, to tell a story that isn’t true (and one that has the ultimate effect of raisiting the salience of a Musician endorsent that was almost inevitably going the other way). Consider the Sort of Fake Celebrity porn that has proliferated online over the lat decade: in many caes, these images anen’t creating the impression that public figures have sex on camera, but are Rather stealing to create and distribution, nonconsensual fantasies. This is no lesson severe of a problem than deepfakes as mis- or disinformation, but it is a problem of a slightly different different.
Neither does he tools Become more capable, and get used against more and more People, this Distinction Could Disappear, and there are the plenty of contexts in which deepfakes and voice cloning ale already for straightforward deception. For now, though, when it is comes to bullshit generated by and about public figures, he is lessle effective for trickening than it is for humiliation, abuse, mockery, and fantastical wish fulfillment.
It is good for telling the sorts of lies, now in the form of images and videos, that are stubbornly immune to Correction becase thught they strictly true in the first place. Swift’s post is typical of the popular he backlash in that iT’t’s bot anticipatory – This Stuff Sure SEEMS LIKE IT COULD Go Catastrophically Wrong Someday! – and reacting to something to see Severe that’s already happening – hey, this shit sucks, i wish it would stop! It ‘s reasonable respect to a half-baked technology that isn’t yet deceiving (or otherwise reshaping) the world at scale but in the meantime seems well suited to use by lions and frauds. Her Experience is aligned with that of the General Public, for Whom Theories Mass automation by he are still mostly abstract. For now, they just see the internet starting to the brim with he slop.
There are these times of debate over disinformation in the 2020 and especialy 2016 elections, we can be the sheer visibice of galling nonsense on social media, combined with that foreign government to distribute some, created the impression, or at Least the. Postsibility, that “fake news” Could be swinging voters. It was an Ill-defined problem that was distresses in the what-in-the-the-no-shared-reality SENSE but also sort of compression in that it shrunk The most intractable problems of “Lying” and “People Believing What They Want” into Tech-Product-Size Optimization and Moderation Issues. (Evidence that Facebook Helped Elect Trump Is thinBut for Liberals, Facebook’s Obivious synergies with MAGA Movement, and the Dissemination of Lots of Literally Unbelievable Stuff, Were Certainly an Indictment of the Product and Spreads Social Media as a Whole.) Trump’s Hastly Reposted Fake Swifties, and Swift’s Nuclear Response, Offer a Glimpse of How Generating and Distribution Bullshit Might Actually Interact With Popular Politics: First As Farce, then brutal backlash.
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