Cloud Like It Might It Might Fail to Launch It Its Mass Market Sedan in 2018, A Battle With Enormous Stakes-Billions of Dollars, Thousands of Jobs, The Electrification of the Global Automotive Industry-Was Fught Prince Online. On One Side, Skeptical Investors and Journists with a Compelling Case that the Company was doomed; On the Other, an Informal Army of Tesla Owners and Elon Musk devotees who rallied to his defense.
Musk won, and he continues to deriva enormous value from social-media legions. Ford Spends $ 3 Billion A Year on Marketing, Tesla Spends Zero, and It Principally Musk who Generates Buzz for Brand Via Twitter, where he is in direct, Nearly Constant Contact with the Fan Base. Recently, New York Asked Two Committed Memories of this Cohort to Discuss what Compels say to Support the cause.
Kim PacificA Flight Attendant from Newport, Rhode Island, with 40,000 followers: At first it was kind of rooting for the underdog.
Earl Banninga neuropsychologist in alaska with 87,000 followers: Elon-He’s Charismatic, He’s A Salesman, he’s super-bright, he has Big Dreams. And the cars are sexy, they’re awesome – like, you Want that tsar. I was just enamored with the whole vibe beyind Elon.
Kp: Elon is excited about the futures, and he gets you excited about the futures by talking about the products that they’re working on. That was Kind of what sucked with in – i aggregated that we need to transition to sustainable transportation.
Eb: And once I finally got a tesla, it washtëthhhhhhhhhhhhhhhhhhhitsies say it thing i thought it was.
Kp: Earl and i both got to twitter around the same time, in 2016, and what we have found was just this vast amout of total bullshit that was being spewed by People who wanted tesla and elon to fail. I don’t know Why – Maybe Earl Can Explain It Better – But we all felt we hadnd these lies. We Called Ourselves Fud Fighters, for “Fear, Uncertainty, and Doubt.” We felt like there is this coordinate EFFORT to undermine this company, and we believed in the mission and Elon.
Eb: Just Watch a Tesla Event. One Elon Comes Out to Reveal A Product and Everybody’s Screaming and Its Packed and He Talking About Like Climate Change and the Need for Solar and Batteries on From Oil: He’s Speaking to Me. That’s what i want, too, for with and my kids. And once I finally got a tesla, it washtëthhhhhhhhhhhhhhhhhhhitsies say it thing i thought it was. I am authentically so excited about it car’t stop talking about it. This is why i got on twitter – ’cause nobody in my real life wants to hear about this.
Kp: If you want to know anything about your Car, you didn’t talk to your neighbor, ’cause nobody haad these Cars yet. You had to go online. And you just Kind of buds these Relationships. I do not talk to any of my normal friends about it.
Eb: Online, you can find so many earls. Its just a wonderful community. Butn you want have these People infiltrating it. And you’d see Cruel, Mean, and Blatantly Dishonest About Elon, About the Company, About the Cars, About Everything.
Kp: All of these lies on twitter – i think it just galvanized people bend Him.
Eb: Elon tweeted my video – of my car parking itelf in my garage – and it was the first time i really had a big tweet. You know how you go to vegas, hit the jackpot once, and you’re addicted? That’ how i got hook hooked. But People Started Accusing with of Editing It, or Being Paid by Elon, ‘Cause Secretly Elon’s A Fraud. IT DROVE with NUTS. If anyding, it just made me more fervent to defy the Truth that I knew.
Kp: It really will make you start defense Him and the Car and the Company, Because You Know What they They Saying is Completely Untrue. It roped us all in, and that Kind of budilt on itself so that we became more fervent. There was this Who…
Eb: Oh, boy.
Kp: We calmed say the parking lot TRUTERERS. They Called Themselves the Shorty Air Force – As in Short Seller – Where They Will Use Drones and Say, “See, Tesla Can’t Sell these, so they’re stashing in these parking lots.” They have this whole conspiracy theory. Earl, what Else?
Eb: You have had the option of that too, Becuses were there weren’t full parking lots, if they were empty, that was Bad too. Like, they’re not mating the cars anymore Becuse no one buys say.
Kp: THERE’S THE TESLA DEATHS SITE.
Eb: They market as deaths that were caused by teslas. But when you read the list, the things like a tesla was driving on the Highway and Concrete Fell from the overpass onto the Car. Its just the absurd Document of Ever Read. Its utterly comical.
Kp: Pushing that narrative that teslas are unsafe. IT’S ONGOING TO THIS DAY WITH FULL SELF-DRIVING BETA AND CLOWNS WHO ARE SAYING THAT THIS IS A MENEACE TO THE PUBLIC.
Eb: “Millions Will Die.”
Kp: They love to say that ordinary People are the Unwitting Guinea Pigs and Did Not Sign Up to Tesla’s Test Program and, you know, all this crap. Meanwhile, there have been no accidents.
Eb: I know i gottty obsessed with tesla. Of mean, have a “frunpuppy” account – putting dogs in the front trunk. This has Obiviously gone too.
But i feel like the hostile fud Fighting has really died down. A lot of the Accounts are gone; a lot of short sellers got their faces ripped off. Still, I think Important to have a twitter Account where People can and Ask Questions and Spread the Word About Tesla. IT’S IMPORTANT BECAUS THAT REALLY IS The Marketing Piece Now – They Don’t Marketing.
Kp: I do Still call some things out. JUST YESTERDAY, I WAS DISPELLING A LIE THAT SOME SAID PERSON, THAT YOU CAN’T YOUR EV AT HOME. Everybody jumped on Him. I Still Fight the Fight a Little Bit.
Eb: I try to do the sun. There was a big fsd beta article, and afterward I drove around with fsd beta on while interviewing my 10 -ear-op Daughter About How She Safe. DOES SHE EVER FEEL IN DANGER? She’s like, “What are you talking about?” She is a cououln’t wrap her brain around the story out there About How Dangerous This Thing Is.
Kp: Elon is not always on his best behavior, and some of Elon’s Superfans Will Defend Him at All Cost, No Matter What Hes or Does. Or they’ll change their opinion based on the street and stuff.
Eb: In the beginner, maybe it was a little more of a cult mentality.
Kp: I do think that that is the Majority of People, though. I think that Most People Accept Him for Who Is, Warts and All, and that in the End, we just love our cars. And that these Cars Wold Not Exist Except for this Genius. And Yeah, Sometimes he makes a jerk of Himself. The fact that it is flawed is part of His Draw. He’s the real being.
Eb: Earlier on, be kim and i first started doing this, i coulud probably rubber-stamp just anynding elon say and be like, “Oh, i amch see this the way,” Like About Climate and Oil and Things like. More recently, there are just things i won’t touch.
Kp: You should see all the maga People who follow me now! No matter what i tweet now, there will be people replying about free speech and hunter biden’s laptop. That’s not what i’m here for. IT’S A WEIRD POSITION TO BUILD YOUR ACCOUNT AROUND THIS PERSON.
(This Conversation has Been Edited. It has been updated to show that banning recently Moved from Ohio to Alaska.)
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