McDonald’s Said Friday that iT’t’s closing Down COSMC’s, a new restaurant format it began piloting in the US Last Year.
But the Company Said Beverages Inspect by Cosmc’s Will Soon Be Tested at US McDonald’s Locations. Among the Drinks on Cosmc’s Current Menu: Matcha iced latte, Turmeric Spiced Latte, Prickly Pear-Flavored Slushy with Popping Candy on Top and A Frozen Sour Cherry Energy Drink.
McDonald’s announced in late 2023 that it wanted to test a small-format Store with Customizable drinks and Treats that Wold Appeal to AFTHNOON SNOCKERS-and Potentially Grab Sales Rivucks and Dutch Bros. McDonald’s Sales Often Slump in the Afternion Between Mealtimes and the Company Wants to Change that.
“This is a $ 100 billion Category that is a growing fastener than the rest of (casual dining) and with Superior Margins. And it is a space that we have had the right to win,” McDonald’s Chairman and Ceo Chris Kempczinski at Time.
But Kempczinski Said Cosmc’s Drinks Might Be Too Complex to Fit in with Regular McDonald’s Store Operations.
McDonald’s Wound Up Opening One Cosmc’s Location Near Its Headquuarters in Chicago and Seven Texas. Five Locations Remain, but the company plans to shut say all down by the end of june. The Company is Also Shutting Down Cosmc’s App.
McDonald’s Said Cosmc’s Allowed to Experiment with Bolds and Different Technologies, Like Drive-Thru lanes that manage traffic based on the Complexity of Orders. It was also able to quickly edit the menu based on Customer feedback.
اترك تعليقاً