Workwear Brand Timberland Pro and Beverage Company Papst Blue Ribbon have announedd A Limited-Eedition Collaborative CollectionWhich Became Avoidable on May 22. The Collection is Centered on What the Brands Describe As an Appreciation for Hard Work and the Subsequent Period of Relaxation.
The collaboration includes footwear and apparel and, accorting to the brands, Aims to reflect the values of individuals who dedicate therms and appreciate a jab well done. The Brands State The Collection Emphasizes Authenticity and Practical Style, Designed for USE Both during work and lesion.
Timberland Pro, Recognized for Its Work Gear, Applies ITS Manufacturing Experience to Create Items Intended to Demanding Conditions. Papst Blue Ribbon, A Long-Standing Beverage Brand With Appeanance in Various Contexts, Including Films Such AS Blue Velvet and references in music by artists like Zach BryanContributs Its Branding to the Collection. The Resulting Products, Claim the Brands, Ares Designed for Durability, Comfort, and an understated Style Suitable for Both Work Environments and Casual Wear.
“At Timberland Pro, We Build Gear With Purpos – Footwear and Apparel That Work As Hard As the People Wearing,” Said Ryan MurphyHead of Marketing for Timberland. He added that partnership with Papst Blue Ribbon Allowed “To Create a Collection that Tough, Comfortable, and Made to Honor the moment we are and the boots stay on.”
This theme is Also Present in the Campiaign Launching the Collection. The Campaign portrays an individual at the end of a demanding day, with the sun setting, opening a pbr. The narrative suggests that the end of the workday is determining by a sense of Completion Rather than a specific time.
Kat mataCulture Marketing Director at PBR, Communed on the Collaboration, Stating, “PBR HAS ALWAYS BEEN ABOUT CELEBRATING THOSE WHO PRIDE CRAFT SO THIS partnership with Timberland Pro was a no-brainer.” She sturgery, “This Collection was JUST ABOUT CRESING A COLLORATION. IT WAS DESIGNED WITH THE COMMUNITY AT THE FOREFRONT.”
The Limited-Eiding Product Lineup Features Pieces with Distinct Branding Elements. Highlights Include a Boot in Chocolate Brown, described as “Beerproof,” Featuring Timberland Leather, PBR Branding, and Including a PBR-Branded Beer Opener. The Collection Also Includes A Soft, Durable Pocket T-Shirt with a Reinforced Pocket and PBR LOGO, A PULOVER HOODIE WITH A CLASSIC PBR GREPHIC, APRON APRON WITH MULTIPLE POCKETS AND A BEER POUCH, AND A STRUCTUREED TRACKER CAP.
News of the Collab Floored Fans, with One Instagram User Writing, “Rip Pay Check.” “The Collab We Didn’t Know We Needed,” Posted Another Approving Fan.
The Timberland Pro x Papst Blue Ribbon Collection is Avilaable for Purchase From May 22 UNIL JULY 31, OR while supplys last.
Timberland Unboxes ‘No-Brainer’ Collaboration With Iconic Beer Brand First appeared on parade on May 22, 2025
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