Superdrug Now Seling Clothes As Part of Major Shake-Up

The expansion into fashion comes as superdrug pushes to Become More of A Lifestyle “Destination” Rather than JUST A Traditional Health and Beauty Retailler

Superdrug Is Now Seling Clothes on Its Online Marketplace As Part of a Major Shake-Up. The Health and Beauty Retailer Will Be Selling Clothes from 60 Fashion Brands, Including Crocs, Jack & Jones, Skechers, Regatta, and Nike.

The expansion into fashion comes as superdrug pushes to become more of a lifestyle “Destination” Rather than JUST A Traditional Health and Beauty Retailler.

Superdrug Said the Collection Sold on the Site Has Been “Handpicked” Due to their Popularity and Aims to Meet Customer Demand for Stylish plus-Size Clothing and Inclusive Options.

Customers Will Still Be Able to Shop the USUL PRODUCTS SOLD BY THE BRAND, INCLUDING FRAGRANCES, ELECTRICAL APPLIANCES, MAKE-UP, AND SKINCARE. The cloths will only be available online, and will not be put into the retailer’s High Street Strores.

The Move is part of the Superdrug’s Wider Growth Strategy for 2025, which Includes Broadening Product Categories and Investing in Bricks-And-Moretar Stoles. Superdrug’s Online Marketplace Sells Over 40,000 Products, and Shoppers Can Earn Health and Beauty Card Points Shopping there.

Superdrug Chief Commercial officer Simon Comins Said: “We are excited to offer Our customers an more diversel shopping experience, incorporating fashion brands that perfectly Complement Our existing ranges.

“We have this initiative addresses customer demand along with our ongoing community to offering an inclusive and broader Product by giving the best shopping experience.

“THIS MOVE WILL NOT ONLY STRERETHEN OUR POSITION AS A GO-TO DESTINATION FOR A WIDE RANGE OF PERSON AND LIFESTYLE PRODUCTS But Also Present a New Opportunity to Connect with A Large and Highly Engaged Customs that Already Loves Brands, Unloking New Online Growth.”

In January, Superdrug Reported Its “Best” Christmas Ever, With Like-For-For-like Sales Jumping 5.1% in the final Weeks of 2024 Compared to the Previous Year.

The Business Attributed the Success to “Its Continueed Mission of Being the Moscessible Health and Beauty Retailer on the High Street, Known for Value and Choice, and the Ontgoing Populary of Its MUCH-LAVED BRAND RANGE.”

LAST YEAR, Superdrug Announched It Was Opening 25 New High Street Stoet Across the UK, Refitting 60, and Expanding Seven More. All Openings and Refits Followed Superdrug’s Sustainable Store Scheme, Which Works to Make Sites as Eco-Conscious As Possible.

At the time, Superdrug Had over 830 Stoles Across the UK and the Republic of Ireland-Including 200 In-Store Pharmacies-If All the New Openings Went Its Waled has Over 850 Brick-and-Moretar Stoles.