Ezz Al Arab Motors Group announced the signing of an agreement to become the exclusive representative of Lynk & Co in Egypt, the new global luxury brand launched in partnership between Geely and Volvo in 2016 in Berlin, Germany. This strategic step is the beginning of a new season for the EZ Al Arab Group, where this premium brand is introduced to the local market, which strengthens the relationship between the two brands, and reflects positively on the growth and development of the Egyptian automobile market at a competitive price.
Engineer Hesham Ezz Al Arab, Chairman of the Board of Directors of Ezz Al Arab Group, said: “We have been working with Volvo for many years, which contributed to the introduction of the Lynk & Co brand in the Egyptian market, especially since we believe in the great and unique potential of this brand, which represents a unique combination of European quality and Chinese innovation. The sign.
Engineer Ayman Ghanem, executive director of the automotive sector of the EZ Al Arab Group, which includes Jeep, Alfa Romeo, DS, Volvo, Ferrari, Aston Martin, Lotus and Mercedes including Lynk & Co, emphasized the importance of this partnership. He said: Introducing Lynk & Co to the Egyptian market is a strategic move that is in line with our vision. We are well prepared to ensure a smooth market entry and provide high standards of service to Egyptian customers. With our expertise in managing luxury brands, we see a great opportunity for Lynk & Co. in the Egyptian market.
تتولي قديمة Lynk & Co نهى المليجي General Manager of Volvo Group, as part of a comprehensive strategy to merge Volvo and Lynk & Co into one group. And this partnership strengthens the portfolio of عز العرب الثرية in the automotive sector.
This partnership comes as part of the strategy of Ezz Al Arab Motors Group, which is very interested in offering a variety of high-quality options to its customers, which contributes to strengthening its presence in the Egyptian automotive sector, especially since Lynk & Co is known for combining European quality with Chinese innovation.
Nehya Al-Maliji expressed her enthusiasm by saying: “We are excited to introduce Lynk & Co to the Egyptian market, a brand with enormous potential that combines European quality and design, as well as a variety of models designed according to the preferences and needs of the Egyptian customer. Lynk & Co is a competitive player in the luxury car category, especially because it offers a unique combination of powerful performance, design and advanced technology with support from a wide range of showrooms and after-sales services in accordance with international standards to ensure the highest level of customer satisfaction.
It is worth noting that Lynk & Co enjoys a strong presence in several European countries, including Sweden, the Netherlands, Belgium, Germany, Spain, France, and Italy, and the brand achieved global sales of 1.22 million by the end of August 2024, which shows its growing popularity and potential in the market, which puts Lynk & Co in a good position to make a strong impact in the Egyptian market, which enjoys a growing demand for high-quality and reliable vehicles.
It should be noted that Ezz Al-Arab Group is always looking forward to actively contributing to the growth of the Egyptian automotive sector, offering customers innovative options driven by quality through Lynk & Co.
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