EXCLUSIVE: Quantify has boarded international sales rights to Nastasya Popov’s buzzy SXSW comedy Idiot as it revs up for its debut at the American Film Market.
The film, which premiered to rave reviews at SXSW, stars Anna Baryshnikov and Camila Mendes, with Julia Fox, Benito Skinner, Owen Thiele, Saweetie, Mark Ivanir and Galina Jovovich in supporting roles.
“We’re thrilled to partner with Quantify. Their team immediately understood that the film’s humor and heart would resonate with an international audience,” said Popov. “We hope the vibrant combination of fashion, reality TV, and family dysfunction will move audiences to watch the movie on repeat.”
Baryshnikov plays Margarita, a first-generation American fashion designer living with her extended émigré family. When her family faces a looming financial challenge, she enters a high-stakes reality TV competition to help out. As the competition intensifies, Margarita must decide how far she’ll go for the cash prize and how much of her family’s story she’s willing to expose.
“Idiot had me laughing from start to finish, with heartfelt moments that hit close to home,” said Itzchak Maghen, VP Worldwide Sales at Quantify. “It’s a film I’m confident will resonate with audiences and distributors around the globe.”
Utopia, which acquired North American rights over the summer, is eyeing a theatrical release in early 2026.
Quantify is gearing up for its first official outing at the AFM having officially launched at Cannes Marché du Film last May.
Further titles on its slate include erotic thrillers Blurredstarring Alex Pettyfer and Guy Pearce; YA adventure The Queen’s Jewelsstarring Carson Rowland, Katherine McNamara and Michael Evans Behling; and Bulgarian horror Samodivafeaturing Jack Parr, Sophie Craig and Richard Brake.
Producers on Idiot include Tess Cohen and Popov of Virgo Films, Mendes and Rachel Matthews of Honor Role, and Saba Zerehi. Executive producers include Robina Riccitiello and Josh Peters of Spark Features; John Terzian, Brian Toll, Jeremy Allen, Emma Silvers of h.wood media; Bill Bindley and Mike Karz of Gulfstream Pictures; Lisa Kleiner Chanoff; Jack Defuria; David Kaplan; Anna Baryshnikov; and Fox. Co-executive producers include Andrey Ostrovsky, Shelby Rachleff of the Westridge Foundation, and Daydream Studios.
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