Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films.
“This is just the beginning,” reads the caption of the video.
In October, Apple confirmed it was rebranding its streaming service Apple TV+ to simply Apple TV, dropping the plus sign.
As part of the rebrand, Apple promised “a vibrant new identity” for its service, and it delivered on that. Oscar winner Finneas Baird O’Connell created the music playing as the colorful logo appears.
“Created the new mnemonic for Apple TV,” Finneas wrote on Instagram, sharing the new logo. “Never thought I’d get to do something like this but I am so honored and truly couldn’t have enjoyed working on it more. Hope this very short piece of music feels like it matches the things I love about Apple so much – They make such beautiful tools. Lucky to use em.”
The Apple TV streaming service launched in 2019 with eight original series including The Morning Show, For All Mankind, See, Servant, and Dickinson. It made history as the first streaming service to land the Best Picture Oscar with CODA. Apple Original Film The Boy, the Mole, the Fox and the Horse also earned the Academy Award for Best Animated Short, and Killers of the Flower Moon landed 10 Academy Award nominations including Best Picture.
To date, Apple Original films, documentaries and series have garnered 620 wins and 2,816 award nominations, including the multi-Emmy-winning comedy Ted Lasso. In total, Apple earned 22 wins at the 77th Primetime Emmy Awards.
Watch Apple TV’s new intro in the video below.
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