Rare Beauty is taking a trip with Béis this holiday season.
The Selena Gomez-founded skin care, makeup and fragrance brand has officially partnered with the cult-favorite travel accessories brand, founded by Shay Mitchell, on a bespoke “Beauty on-the-go” collection, featuring three TSA-approved essentials inspired by its bestselling blush color, Worth. Starting Monday, interested shoppers can order The Blush Case, The Makeup Brush Pouch and The Large Cosmetic Pouch at beistravel.com.
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Priced at $28, The Blush Case is described as the “breakout product” of the collection, designed with a built-in mirror and a keychain attachment to hook onto any bag, including the Béis Weekender, which is praised online as the ultimate travel bag. Available for $24, The Makeup Brush Pouch is made to fight leftover product residue with its wipeable lining. Meanwhile, The Large Cosmetic Pouch, priced at $74, features the same lining with its own brush holders, clear storage pouch, scrunch pockets and dividers.
This collaboration marks a significant moment in celebrity brand culture, celebrating the union of two viral, female-led brands and their target consumers. To make this launch even more memorable, the two brands decided to debut their collection at the Rare Impact Fund Benefit, an annual gathering to raise awareness and funds for youth mental health services, on Wednesday. This partnership also further establishes Béis function-first influence within the beauty lexicon.
Rare Beauty has been ramping up its brand partnerships in the last few months, starting with the unveiling of its limited-edition Tajín-inspired Cheek and Lip Set, honoring the bold flavor of the Clásico Seasoning mix and Chamoy Sauce with shimmery copper and burgundy hues. An excited Gomez took to her Instagram to convey the special meaning behind the launch, writing, “I grew up with @tajinusa because of my family and still use it on everything, so one could say this collab has been years in the making.”
The product duo, which released back in August, also marked Rare Beauty’s inaugural product collaboration and was quickly followed by its drop with Bink drinkware. Together, Bink and Rare Beauty conceptualized the cylinder glass Day Bottle, priced at $50, in three of the makeup brand’s bestselling Soft Pinch Blush colors: Grateful, Happy and Joy.
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