Back in October 1992 Filofax bought the Lefax company. Up until then they appeared to be friendly competitors, model names were even shared (Lefax also used London names for their products)
Looking through the Lefax catalogs they seemed to be more up market than Filofax at the time. Although they did also have some cheaper organizers and their own range of inserts.
What happened to Lefax after the buy out by Filofax? Their products seem to have gone out of production. Filofax took over the Lefax shops in London and they eventually closed. The Lefax shop in Paris became a Filofax shop until that also closed recently.
Given the wide range of Filofax organizers from the relatively cheap end of the market to the luxurious end of the market (£20-£250) do you think using the Filofax brand name over the whole range is justified?
Having got the rights to the Lefax name would it not make sense for Filofax to use the Lefax name on the more expensive models? May be charge a little extra for them if the quality was improved with more quality control checks? Looking at the catalogs I’m sure some of us would love to see some of the Lefax models return.
Does anyone know a more detailed history of the Lefax company?
What do you think?
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