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Eyebrows frame your face and can make a major difference in your expressions and how you look, overall. That’s why they’re so important to “get right,” and why Anastasia Soare—the CEO and founder Anastasia Beverly Hills—gravitated towards them when starting out in her career. As we get older, eyebrows are still a central focus of our face when we do our makeup, which is why Soare shares with Parade said one eyebrow gel hack women over 50 need to try.
Soare is now known as the “Queen of Eyebrows,” but in the 80s, she escaped communism in Romania to come to the United States for a better life. After getting a job in a salon and noticing that eyebrows weren’t a huge focus, she set out to change that and created a billion-dollar beauty empire in the process. Throughout the years, her clients have included Oprah, Michelle Obama, Kim Kardashian and Hailey Bieber, among many others. Every new book, Raising Brows: My Story of Building a Billion-Dollar Beauty Empirecame out Oct. 21 and tells her story in full.
She created a process to properly shape brows to their utmost perfection and has since helped many people create the best eyebrow shape for their face. And that’s still true today. Now, Soare tells Paradesaid eyebrow gel hack women over 50 should try ASAPalong with other eyebrow hacks and tips that will help anyone create the perfect brow.
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The Eyebrow Gel Hack Women Over 50 Need To Try, According to Anastasia Beverly Hills’ CEO
A good eyebrow-shaping technique, along with Anastasia Beverly Hills products and brushes, are good tools to get that perfect face-framing brow. But Soare also tells Parade the one hack mature women should use for their eyebrows. Because after a certain age, your eye shape is a bit different than it was 20 years ago.
“For women over 50, the key is lift,” she says. “As we age, brows naturally begin to lower, which can make the eyes appear less open.”
To achieve this lift, she suggests using eyebrow gel to really give you a raised look without any cosmetic surgery or botox.
“Using a strong-hold clear gel to brush the hairs upwards and outwards instantly refreshes the eye area, creating a lifted, more youthful look,” she explains. “It’s an instant eye-opening effect.”
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Another Eyebrow Hack That Anastasia Soare Swears By
When it comes to anyone of any age, Soare shares another eyebrow tip that gives your brows more depth.
“One of my favorite techniques is layering products to achieve a natural, multidimensional brow,” she says. “Start with Volumizing Tinted Brow Gel ($26) to add instant color and fullness. Follow with a precise detailing product like MicroStroke Brow Pen ($28) to create realistic, hair-like strokes and fill in sparse areas for added depth and dimension. Finish with Brow Freeze Gel ($26) to lift, set, and lock each hair perfectly in place.”
She highly recommends using the Golden Ratio Eyebrow Shaping Method, which is her “patented technique” to create balance and symmetry in your eyebrows and your whole face.
“Even if your brows are uneven, this method helps define your ideal shape based on your unique bone structure,” she explains.
What Is the Golden Ratio Eyebrow Shaping Method?
The Golden Ratio Eyebrow Shaping Method—which Soare briefly mentions above—is all about using the “mathematical principle of thirds, aka the Golden Ratio” to create the best brow shape.
“When features appear balanced and symmetrical they’re perceived as beautiful,” her website states. Depending on your nose and your eyes, this method shows you how to create the eyebrow shape that’s best for you.
“When I introduced the Golden Ratio Eyebrow Shaping Method in the ’90s, it revolutionized the way people think about brows,” she shares. “I showed that brows are far more than an accessory—they are the true frame of the face.”
If you’ve never focused on your eyebrows when doing your makeup, or you just mechanically tweeze at them with no rhyme or reason, you might wonder why eyebrows are so important. Nor anyone who’s ever overplucked their brows (in the 90s and now) can tell you, they way they’re shaped, even down to how thin they are, can really change how you come across to people and your whole face.
“Eyebrows are transformative and show emotion—they have the power to completely redefine a face,” Soare tells Parade. “When shaped and styled uniquely to your bone structure, they bring balance, symmetry and harmony to your features.”
She shares that this is why she “devoted” her entire career to them.
“For me, it’s never been just about makeup—it’s about empowering our customers through beauty and transformation,” she shares. “What makes you feel beautiful is what makes you feel powerful.”
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Anastasia Soare is the CEO and founder of Anastasia Beverly Hills and is known as the “Queen of Eyebrows.” She escaped communism in Romania, came to the United States and created a billion-dollar beauty empire, whose clients include Oprah, Michelle Obama, Kim Kardashian and Hailey Bieber, among many others. Every new book, Raising Brows: My Story of Building a Billion-Dollar Beauty Empirecame out Oct. 21.
This story was originally reported by Parade on Oct 26, 2025, where it first appeared in the Life section. Add Parade as a Preferred Source by clicking here.
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