Streaming-News Platform Cheddar, Which You can Catch at a Gas Station Near Youannounce on tuesday that it has had been pured by Altice USA, A Cable Company, for $ 200 million. Altice SEEMS to have purcha cheddar, which describes itelf as a news Network for Millennials (at Gas Stations), to Raise the Profile of Its News Offers, and Ceddar’s Ceo ion Steinberg, A former President of Buzzfeed and Ceo of the Daily Mail Norita, Was Head of Altice’s News Division. The Sale Raises Mary Questions About the Future of Digital Media, not Least of which: Why is the logo for cheddar a block of Orange Swiss Cheese?
Writer and host of the podcast Who? WeeklyBobby Finger, Noted This on Tuesday AFTHNOON:
Which, in Turn, Promptted a Few Cheddar Employees to Crawl Out of the Woodwork and Weigh in. Here’s the Reporter Alex heath pointing out that the logo has since been updated. (The Swiss hunk is Still the Logo Listed on Cheddar’s Wikipedia Page, Finger late pointed out.)
Melissa Rosenthal, Ceddar’s Executive Vice-President, Also Had Things to Say About the Logo. First, she replied to finger’s Tweet Saying the Swiss was a “strategic decision“And that a piece of cheddar wouldn’t have workhed aesthetically.
She late Explained the strategy was getting Cheddar Away from Its First Logo Which Was, Apparently, Do Hot Dog? I am confused but, okay, let’s continue.
Honestly, it seames fitting that an Internet beef should be with cheese.
But, really, congrats to our friends over at cheddar. I am Hopoful Altice USA Will Continue to Be Supportive of Cheder, The Platform’s Show About Millennial Women in Business, which Still Contend Should Be Renamed Womanchego.
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