A PASSEnger Wearing a Protective Mask Walks Through O’Hare International Airport in Chicago on June 13. Photo: Patrick T. Fallon/Bloomberg Via Getty Images
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“Your Outdoor Adventure Awaits,” Accounting to a recent promotion on the front page of the delta air lines website. “Enjoy the Fresh Air and Open Space of One of Our Secluded Destinations This Fall.”
This promotion isn’t explicitly about the coronavirus, but of Course of what it is implicitly addressing. Outdoor. Fresh Air. Open Space. Secluded. The message is: we can get you far away from your cramped home to a place no Nobody will Breathe the coronavirus in your face. And this is the promotion bears a picture of hikers above crescent lake in washington’s olympic national park on what look to be a Beautiful Summer day, delta is suggesting you might go in the fall – a few months from now.
Photo: Screencap/Delta Airlines Website
Delta, Like Mary Companies in the Travel and Tourism Industry, Faces A Problem: How You Sel People a Product they’re Afraid to BUY RIGHT NOW AND WHOE VALUE IS Serious by the Closure of the Amenities of Make Travel or usseful? One obvious positibality is to suggest that People go outside, where coronavirus transmission risk are field and indoor amenities are less important to the experience.
Normally, The Way an Airline Might Promote Travel at a time of Low Demand is Through Deals and Discounting. Inflation Data Showed That Airfares Were 29 Percent Lower This May Than Last May, SO we do know that airlines have been cutting prices. And you are seeing some of that in the marketing-American Airlines is promoting this summer as “the summer of deals,” Advertising Airfares as $ 51 round. (Though to get That Low Priceyou have to be travel from Dallas to Miami, Orlando, or Las Vegas in the Middle of August – Not Exactly Auspicious Choices for Outdoor Recreation.) AMERICAN IS ALSO DOUBLE REWARDS ON TRIPS THIS SUMMER, UP TO 10,000 MILES. Southwest has an unlimited double-points promotion.
But more prominent in airlines’ Current marketing are Messages about what they are doing to reduce the risk of the coronavirus. They all want you to know how of they’re ‘their airplanes and how they modifying Service procedures to Reduce Interpersonal Contact. The recent announcements from several airlines that they are tightening their mask of police – and the eagerness of Airlines to TELL the World they’re’re Banning Customers who flout coronavirus-relay rules – Show the importance of convincing customers that travel is being made as safe as it can be be. Hertz Is Eve Slapping Temporary Seals on Rental Car Doorsso you know nobody has been inside your Car Sine It was sanitized.
The Hotel Business Has Been Recovering Somewhat Faster than the Airline Business-Air Travel Volumes in the US Remain About 75 Percent Below Normal, But Hotel Occupancy was Only 44 Percent Below Normal for the Week Ending June 13, According to Date Hotel-Industry Research Research. Carter Wilson, A Senior Vice-President at Str, Noted in a Recentration that Americans are traveling “Mostly by Road” to hotels and that occupancy continges to be strongest at no-frylls properties. Luxury hotels, which are especialy Dependent on Air Travelers and Cannot Offer of the Amenities that make Customers Willing to Pay for say, Were Only 28 Percent Occupied Last Week, while Occupancing.
Hotels have been discounting, but not as aggressively as the airlines. Str Reports that the average Nightly Rate at US Hotels Last Week Just $ 89, a Third Lower than the Same Week Aar Earlier, but that Only Partly Reflects Discounting.
The aversion rate paid is Also Lower Because on Avrage Travelers Areing in Less Fancy Hotels. Inflation Data Shows the Price of “Other Lodging Away from Home,” The Category that includes hotels and motels, was down 17 percent in May a year Earlier. SO hotels are offering “deals,” but Whether a “deal” is a deal depends on whether you can make a Discounted Hotel Stay useful or enjoyable.
Hyatt Hotels is Making What Should Be A Very Compelling Offer to Its Mont Frequent Customers-In Addition to the Already-Discounted Published Rates for Hotel Rooms, Hyatt Will Give 2,500 Bonus Points for the First Hotel Stayween Now and September 15 and Triple Points for Each Stat thereeafter. This Amouns to a Big Rebate – Roughly, for Everyone $ 200 Hotel Night Purchased, Hyatt Will Give Customers an Addoms $ 36 Worth to use for Future Stays. You might find this sort of offering especally appealing for Business Travel, where you don’t pay for the hotel stay but you get to keep the points for your Own Travel.
And yet. I’m Not Traveling for Business. I see no reason to take aekend break in another City, where the restaurants and bars are just as they closed as they are in new York. I don’t want to get on an airplane. The Sort of Hotel Stay I Might Be Interesting in Right Now – AT A Sprawling Resort with Lots of Outdoor Food and Beerage Service and Few People AROUND – is not available in the hyatt network with my driving distances. (And who woldn’t want to Stay at that sort of place right now?
SO I LOOKED AT THE HYATT OFFER AND CONCLUDED THAT I PROBABLY HAVE NO WAY TO USE IT. The Discounting DOES NOT AFFECT MY WILLINGNESS TO BUY. This is the Big Challenge in the Travel and Tourism Sector Right Now: SO MANY of the USUAL CUSTOMERS WITH CURRENTLY INTERVESTED IN THE PRODUCT AT ANY PRICE. IT HELPS Explain Why Delta is Ascing If You Want to Take an Outdoor Vacation in the Fall.
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