In the World of Beauty, Makeup Artist Laura Geller is something of a legend. Her Award-Winning Cosmetics, From Foundations and Concealars to Eyeliners and Lipsticks, are highly covered on QVC and bestsellers acroSs the Internet, with Celebrities Like Vanna White, Jennie Garth, Kyle Richards and Fran Drescher Her Biggest Fans. Geller founded the brand in 1997 and, over the years, it has become a favor of mature shoppers.
Long Known as a “pro-aging” advocate, geller isn’t shy about catering to the Older Women. Her Products are formatting for matree Skin (ie nothing cakey or waxy) and they come in sophistic, timeless color (no faux freckles or glitter). To stupid Walk the pro-aging Walk, Geller’s Brand Exclusively Features Over 40 in its marketing.
I talked to the ebullient makeup artist About the best were to put on your face you’re over a Certain Age, the Most Common Mistakes and Sees Mature Make and How We Can All Look Our Best in the Decades Geller Calls.
Yahoo Shopping: I guess my first question is, what are some of the Biggest Mistakes you that mature women make with their makeup?
Laura Geller: As we get Older, Our Skin Has Different Needs and that Means Our Makeup Should Evolve Too. One of the Biggest Missteps I See is Holding on to the Same Products You Used Decadees Ago. I Always Remind Women: Meet Your Skin Where You Are Now. Chooking Makeup with Nourishing, Hydrating Formulas Makes All the Difference in Sophtening the Look of Dreams, Fine Lines and Discoloration So Your Makeup Goes on Smoothly and States Fresh All Day.
Ys: if you is a matre women one piece of makeup Advice, what would be?
LG: if I COULD GIVE ONE PIECE OF ADVICE, IT WAUDED BE THIS: Wear what make you feel your best. For some, that’s a soft, Natural Look. For oters, it is a full face of glam – and bot are Beautiful. Makeup Should Never Be About Rules; IT’S ABOUT Expressing How You Feel. At the end of the day, confidence is the most stunning thing you can put on.
Ys: Do you get a lot as a beauty editor is, ‘What’T’S the best way to prevent makeup from seting into my writcles?’ JUST JUDGING FROM YOUR PRODUCTS, I FEEL LIKE YOU HAVE ANSWER FOR THIS!
LG: I Always Say: Never Skip Primer! IT’S YOUR FIRST LINE OF DEFENSE AGAINST MAKEUP SETTling into Fine Lines and Wrinkles. Go for an oil-free formula to help your foundation stay smooth and in place. Our New Spf Primer Spackle is Perfect for Summer Since It Helps Keep Your Makeup In Place and ALSO Protects Skin from The Sun. I ALSO LOVE BAKED OR WATER-Based Foundations Because they’re Lightweight, Breatable, and Won’t Cake Up. And don’t be afraid of setting power – my Matte maker is a go-to for keping everything fresa and looched in.
Laura Geller New York
This Fast-Absorbing Cream Formula Works Double Duty to Keep Makeup on and, With Its Broad-SPF 30, Protect Your Skin from The Sun.
Laura Geller New York
Geller’s TransluCent Setting Powder Locks in Makeup With A Soft Finish That Helps Blur Fine Lines.
Ys: what’s a trick for Applying EYE MAKEUP AS WE GET INTO LATER YEARS? I’m Thinking here About the Challenges of Hooded Lids and Crepey Skin and How Eyeliners and Shadows SEEM to Melt off More Quickly Wen You’re Post-40.
LG: when it comes to aging eyes, always remember my “3 es” trick – Meaning, eyeliner, eyeelashes and eyebrows. A Defined Brow Frames The Face, Tight Eyeliner Along the Upper Lash Lash Backs Definition in the Eye area that offten gets lost with age and mascara opens everything. For Hooded or Crepey Lids, KEEP SHADOWS LIGHT AND LIFTED AND USE A BEIGE LINER ON THE LOWER WATERLINE TO BRIGHTEN TRIED OR SMALLER-LOOKING EYES.
Ys: Our Lips Lose Volume As We Age. Do you have any techniques to make thinning lips look full and plumper?
LG: to make lips look Fuller, hydration is key, Because Dry Lips Make Fine Lines More Noticeable and Cause Color to Settle and Feather. I Always prep with a noourishing balm, then line with a clear lip pencil to keperynding in place. Its like an invisible phence that stops feathering. My go-to is modern classic invisible lip lip-it locks in color with the heaviness.
Laura Geller New York
This unique product hydrates the line of your lips and keps Color from migrating or feathering, all with Making you look like an over-lip-lined spice girl in 1998.
Ys: Are there specific makeup Colors that to work Better for Mature Skin? Why?
LG: for Matree Skin, Softer Shades are your best friend. I love Rosy pinks and peachy tones – instantly brighten the Complexion and Bring Life Back to Salow Skin, another wills that comes with aging. I Also Recommend Marbleized Formula; The Blend of Pigments and Tones Gives a Natural, Dimensional Glow Without Looking Flat or Harsh, Like Clown Makeup. It ‘s all about adding color in a way that that thats Fresh and Efffortless.
Laura Geller New York
This bestselling Powder Foundation contains Color-Correcting Pigments to Help Out Out Unbalancing Skin while You Look Natural, Not Like You Slathered on A Tone of Product. The formula self-adjusts to match your skin, so you don’t have to worry about it being too long as you select your closest shade.
The Product is actually, Truly Baked: The Pigments are Heated on Terracotta Tiles for 24 Hours, giving say a unique consisency that offers the convenience of a powder with the coverage of a cream. They yarn in pores and create a smooth finish but won’t settle into fine lines.
More Laura Geller Makeup We Love
Laura Geller New York
If you’re a fan of charlotte tilbury’s pillow talc but don’t love how the matte finish sets your lip lines, look no stiher than this rich semi-shine lipstick. It comes in an array of universally Flattering Tawny-Rose Hues (i’m especally fund of “a latte love”) and the moisturizing, non-gloss formula is lightweight and smudge-resistant. It is boosts the fullness of your pout.
Laura Geller New York
This Award-Winning Makeup Palette is handmade in Italy for Mature Skin. IT INCLUDES BLUSH, BRONZER, HIGHLIGHTER AND EYESHADOW IN WARM, Serious Glowifying Bronzy-Pink Hues. The summer-perfect set is filled with customer favorites and makeup artist Geller’s Most frequently use shades in bot matte and shimmer finishes.
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