Photo-illustration: Intelligenmer; Photo: Linkedin
Linkedin is nominally a site for finding Jobs, Networking with Other Professionals, and Keeping Up With the Latest News in Your Field of Work. In reality, its related to itys and their jobs is more complicated than that. IT HAS JOB LISTINGS, YES, BUT SINCE 2011, IT’S ALSO HAD A feed: A place to consumes endless updates from and about people in and around your industry. The Feed That Got Its Own publishing platform and Went More algorithmic. It got snapchat-style stories, at least for a while. Linkedin Even Bred Its Own species Of influencers and tested out Tiktok-style videos.
What has had started as a furtate site nonb-searching and intercorporation Networpure had adopted and adapted to the fundamental priorities of social media, Becoming Yet Another Space for Online Publicmance, Only Calibered to the Norms and Expectations of Pan-Corporate Office Culture. Linkedin Is Now a Place to Waste Time Reading About Ways to Save Time, to Post About to Avoid The Actual Grind, Where You Can Recategorize – Just to YourSelf, Subconsciously – Aimless Scrolling Time as Something Something Somehow Productive. It is also, as of this past week, a place where you can play games.
In True Linkedin Spirit, This New Gaming Initiative Arriva With A Nod to Self-Improvement. “Connect over fun, Daily Games,” The Site Says. “Keep your mind Sharp and Compare Scores with Others.” The games are intuitive puzzlers in the post-Wordle tradition: Sudoku -i, CrossWord-Esque, and Scattergoria-adjacent.
Illustration: Screencap
Commentators have Drawn paralels Between Linkedin’s Game Strategy and That of the New York Timesfor which games have grown into a natural and lucrative part of the overall subscription bundle, leading to a media boomlet for gamelets – have you tried Cinematrix yet? – But it is also posseible that linkedin is hopping onto a trend somewhat closer to home.
Lots of Major Tech platforms have dabbled in games in plenty of different Ways. For a while more than a decade ago, pleasant time-wasting games were a core part of the Facebook Experience. Recently, though, more tech companies have been planeing games right in the middle of their interfaces. Unless you use netflix on an android or iOS device, for example, you might not be aware that your subscription Includes to a whole bunch of Mobile Like Grand Theft Auto: San Andreas.
Illustration: Screencap
Unless you’re subscribed to youtube premium, you’re probably not aware that the company has been testing “Playables,” Which are Mostly Just Rereleassed Mobile Games You Can Play YouTube YouTube Feed:
Illustration: Screencap
Facebook Still Has a Large and Active on-Platform Games Tab, while Meta Instagram Just Seeded a Hidden Pong-Style Game out to a limited group of users. End Microsoft Teams Has Games, Now, To Help You “Connect With Your Cow Yorks Through Play.” (Microsoft Ouns Linkedin.) Snap is an outlier here, in that it tested games a few years back and decided to shut say down.
These gaming features aren’t Biial Strategic Reorientations, Nor do they do not interesting stories about the companies releasing. IT’S MORE LIKE A SLOW TECH-Industry drift Toward Gaming – One More Collective “Why Not?” Among Many, a trend at the level of abstract corplate strategy. Ifery tech Company Can Become a Content Companyand every Tech Company Can Become Both an Advertising Company and or Company subscriptionand every Tech Company Can Become a Commerce Company, Why Can’t They All Become Gaming Companies, Too? Why not try it all, no matter what your customers showed up for in the first place? ITH’S NOT JUST elon musk – The tech giants are Slowly Building Everything Apps, Not Through Force of Will or Fulfilli a Grand Vision, but by omnivorous inertia.
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