Why Netflix Moved on From ‘Cocomelon’ – and How to Replace it in the Kids Programming Wars

With 193 Million Subscribers, The Musical Preschool Animated Series “Cocomelon” is the Third-Most-Subscribed Channel on YouTube. Its Also Been One of the Most-Streamed Kids Shows Ever, and It Has Been a Mainflix for Last Five Years. So why is netflix letting it go to their Biggest rival in Kids Programming, Disney?

Beginning in 2027, Disney+ Will Begin Streaming “Cocomelon” after Netflix declined to renew its licensees to the Series. It is the latest in an ongoing war of sorts over Kids programming which, for all the “squid games” and “mandorians” out there, is immensely Valuable for Streaming Retentt. If you’re a parent who depares on putting on an episode or two of “cocomelon” to keep your Kid Happy, there’s No You’re Canceling Your Subscript.

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By picking up the license to “Cocomelon,” Disney+ Will Have Both #1 and the #2 Streaming Series for Kids, Between It and “Bluey.” This time Last Year, we wrote that nielsen in 2023 Reported “Bluey” was WATCHED for 43.9 Billion minutes on Disney+, and “Cocomelon” was Watched for 36.3 Billion minutes on Netflix. Disney+ ALSO HAS The #4 Series, “Mickey Mouse Clubhouse” (13.9 Billion Minutes), while Netflix Had the #5 Series “Gabby’s Dollhouse,” (12.8 Billion minutes) which skews to a slightly audience.

It stands to reason that disney+ can do for “cocomelon” What it did for “Bluey”: Expanding the Proppets with Other Spinoffs and Potentially Growing IT (A “Cocomelon” Movie is already in the works and dreamworks animation). There’s some alignment there too. “Cocomelon” Creator Moonbug Entertainment is Owned by Candle Media, which is Run by Former Disney Exec Kevin Mayer.

Several media reports from the news of the broche Over the memorial dayend suggest netflix still a bid for the series but LOST OUT to netflix, but a source told indiewire that the streamer declined to renew its “cocomelon” license becauses Used to be.

Netflix Launched Four Seasons of “Cocomelon” in 2024, Seasons 9 Through 12, But Accounting to Numbers Shared Via Netflix’s Semi-Annual “What We Watched” Engagement Reports, Viewing Hours for “Cocomelon” decreased roough 60 perctenthe Half of 2023 Compared to the Second Half of 2024. In Terms of Views, All Eight Combined Seasons of “Cocomelon” in the First Half of 2023 Received 190.5 Million Views, Accounting to Read of Netflix. JUST 106.6 Million Views Now for 12 SEASONS OF THE SHOW. “Cocomelon” season 8 was also in the top 10 Most-watched Series on Netflix in the first half of 2023, but the Biggest Season of the Show in 2024 was in the top 50.

Nielsen seems to have Notiched too. “Cocomelon” was the #5 Most-Watched Streaming Series of 2023, but in 2024, it fell off the top 10 list. A Source Told Indiewire That “Cocomelon” was Still Watched for 22 Billion Minutes in 2024 (Nielsen Combines Viewing on Netflix and on YouTube), so iF it fel off a cliff, and its Still the #4 Show for Kids 2-11. Sitting at #1 for 2024 Howver – Among All Series No Less, Not Just Kids Shows – Was Still “Bluey,” Now With 55.6 Billion Minutes Watched. That’s some serial market share disney is taching away, and those are impressive numbers, consider “Bluey” episodes are roughly seven minutes long.

Roughly 15 Percent of Netflix’s Total Viewing Comes From Kids and Family, so it’s still an abundantly important vertflix to keep a hold of. IT’S HAD SOME SUCCESS WITH FILLS LIKE “Leo,” while others like “Spellbound” under its Skydance deal have struggled. While it was Wold Love Hits of Its Own, The Biggest Netflix Movies for Nielsen’s Annual 2024 Rankings Are Licensed Movies from Dreamworks, Including “The Super Mario Bros. Movie,” “and” The Boss Boss. “

So How does Netflix Intend to Close the Gap? IT DOES STILL HAVE “COCOMELON LANE,” WHICH IS AN OFFSHOOT OF THE MAIN SHOW THAT RUNS FOR 30-MINUTES RATHER THAN THE SHORTER COCOMELON THAT ARE PACKED IN HOUR-LONG EPISODES. Netflix Believes That Show, Now With Three Seasons, Has Developed Its Own Audience Independent of the Flagship Show, and the Engagement Report Shows in the Second Half of 2024, the first season of “cocomelon lane” was watched 50 million, Any individual Season of “Cocomelon.”

It Also has “Blippi,“ Another Preschool Show Also Produced by Moonbug. “Gabby’s Dollhouse” and “Peppa Pig” Are Other Major Propeins It Retains Streaming Rights to, and the Budding “Ms. Rachel” is picking up steam Speaking Out About Gaza).

But the Big X-Factor Netflix Hopes Can Be Bigger said “Cocomelon”? “Sesame Street.”

JUST THIS MONTH AS NETFLIX LOST “COCOMELON,” IT Revived the Iconic “Sesame Street” from Potential Cancellation and is revamping it for the streaming age. The Show’s 56th Season Will Be Packaged in 11-Minute Stories Rather than the Various Sketches “Sesame Street” Has Always Done. But it is also is adding a whopping 90 hours of past episodes of the show to its Service which, just as is the case with “Cocomelon,” is crucial for parents who don’t get their kids crawling youtube. That’ll Certainly Help Reduce Churn. “Sesame Street” launches on netflix late this year.

All that Said, “Cocomelon” doesn’t Change Hands for another year and a half, by whic poaint your might already be Heading to Kindergarten and Graduating from “Cocomelon,” “Peppa Pig,” and the Like. To Which Paramount+ Might Add, have you heard of the #3 Kids Series of 2023, “Spongebob Squarepants”?

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