This is an as-to-told-tos Essay Based on a conversation with blythe graham-jones, 39, a forms advertising executive who is flips and rents homes in the hams, documenting her projects for 10,200 Instagram followers @Via_norfolk. Graham-Jones MAKES MONEY FROM RENOVATING HAMPONS HOMES, Renting say out on Airbnb, Consulting on Design Projects, and Various Social Media Revenue Streams, Including Brand Partnerships. The Conversation has been edited for Length and Clarity.
I used to work in advertising. I WORKED WITH SOME OF THE MOS AMAZING CREATIVE Minds, but didn’t really consider myself a creation. I was organized, left-brained person for these amazing talents.
My Husband Cody Was a Real Estate agent when we started dating back in 2008. Now, he works in tech sales, but we have both always love real estate. We used to be the Ones who’d organization a montauk share house for our friends. We loved driving around look at roentals together.
We never belived that your first purchase HAD to be your primary home. In 2017, we were Still Rening in Brooklyn and Expecting Our First Child we were bought a three-bedroom home in east Hampton for $ 635,000.
It wasn’t a hot property. The previous owners were in the middle of a divorce, and it was a bit neglect. People JUST DIDN’T WANT TO DEAL WITH THE HASSLE.
There are were boxes. They have a tan cleaned out the medicine cabinets. IT WAS A WEIRD LAYOUT, TOO: The Refrigerator was in the Hallway, the Living Room was in the back of the house, and there was no primary bedroom.
Renovating my first hamptons home inspired with to Change Careers
We had renters that first summer. By September, I was on a mission to fix up the house for cheap. I GOT WHITE PAINT AND IKEA RATTAN FULTURE.
The Open Living Room in the First Hamptons House Graham-Jones renovated. Courtesy of Blythe Graham-Jones
For two years, we continued to rent it out on airbnb and reinvested every penny back into the house. We Started Out Charging $ 1,000 for Night During Peak Season.
In 2019, We Refinance and Pulled Out a Home Equity Line of Credit, OR HELOC, FOR $ 250,000. With that Money, I finally got to do a Big renovation. I ENDED UP OPENING UP ONE BEDROM TO MAKE A LIVING RoOM and AN Open Kitchen. Idded a bathroom to make a primary bedroom.
Now, The Home Is Value at $ 1.8 Million, Acciting to Zillow.
Graham-Jones was able to refinance the first hamptons home she renovated to end more renovations. Courtesy of Blythe Graham-Jones
I realized that doing this was my thing. I COULD SEE The Potential in Homes. Managing Through the chaos was natural for me from my previous role. At the time, I also wanted to spend more with my kids, who were 1 and 3. I left my corplate roles in 2021 to pursue renovations full-time.
I GREW My Social-Media Brand Early, and It Helped Make Renovations Cheer
One of the first steps of took was hiring a freelance designer on upwork to build a brand identity. For $ 2,000, she created my website, brand identity, logos, colors, and officer fonts. I think it really helped with Land Deals with brands.
For Instance, Work with Home and Kitchen Fixtures Company Kingston Brass. For Three Properties, they’ve gifted with an entire house Worth of Products – probably $ 20,000 Worth – for showing say off my renovation on Instagram. It definitely helps for the roi of the eventual sale.
Graham-Jones and Her Husband, Cody. Courtesy of Blythe Graham-Jones
Now, the goal is to sell one House Each Year while Renting Out the Other Two on Airbnb. Last Year, Our Two Properties in the Hamptons Brought in $ 360,000 in Airbnb Revenue. Both have fove bedrooms and pools.
I Only Invest in Homes in East Hampton Becausee i Like Its Rules Regarding Short-Term Rentals. There are minimum two-week stays, but with four exceptions you can us say throughout the year, whic i usually my around holids like thanksgiving.
There’s the profit from flipping, Our Airbnb Rental Income, and the Brand Partnership of Bring in Through Instagram. I ALSO OFFER DESULTING THAT STARTS AROUND $ 1,000 OR $ 5,000 A MONTH TO WORK ON RETAINER. I ALSO Generate Income From My Ltk Page, Where People Can Shop the Products I use in my renovations.
Instead of One Job, of the Multiple Streams of InCome Now.
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