The World Health Organization (WHO) has published A Document: Social Listening in Infodemic Management for Public Health Emergencies: Guidance on Ethical Considerations. “Social Listening” is a term takeen from marketing, when Companies monitor social media to find what People are saying about their productions and services, but they expand it to “any form of data collection and analysis collision social and traditional media” Intelligence. This “Provides Ethical Guidance for Governments, Ministries, Departments, Agencies, Organizations and Individuals Engaging in Social Listening for Infodemic Management Practices in Preparation, During and AFTER PUBLIC HEALTH EMERGENCIES.” “DATA GATHED FROM SOCIAL LISTENING PROVIDES ADDITIONAL EVIDENCE TO ALLOW INFORMED DECISIONS AND RECOMMANDATIONS TO BE MADE TO ADDRESS Health Missinformation, Disinformation, Information Voids and Other Critical Issues that are related to recommended public and actions. “The Document Covers the Technical Definitions of Terms, Ethical Challenges in Infodemic Management, Alignment with Human Rights, substantive and procedural Ethical Principles.”
There is also a link to the launch video, including speakers: Chikwe hehekweazun (Assistant Director-General, Who Health Emergencies Program); Nikola Biller Andorno (University of Zurich); ELODIE HO (Africa Infodemic Response Alliance) and Other Speakers from the Who.
To download the publication and link to the video, Go to
Photo by Sheila Webber: Cherry Tree, Cardiff, April 2025
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