If you have kids, there’s a good chance that you relays a lot on gig delivery and ride-hailing services than people, accorting to a new Report.
Families with children are more likedings to use a range of gig services ofne often than People with Kids, Making “Power Users,” a Report from Transunion This Month Found.
Sixty-One Percent of Respondents with Kids Said They Order Food for Delivery from DOordash “OR Multiple Times a Week,” Acciting to a survey of 1,051 adults that transunion conducted in february. About 40% of Respondents with Children Said the Same.
Households with Children Also Spent More than Those Without Kids. About 5% of Childless users spent more than $ 500 a month on gig services. For People with Kids, 23% Spent at Least that Much.
Families Represent Exactly the Kinds of USSERS that many gig apps Want: People who use the apps frequently and spend a lot on say. While apps like uber focused on getting customers to start using their servings Last decade, Mary now wanting to bessers’ Daily Routines, providing rides to work and delivering Grocery Hauls.
“IT’S NOT ONLY USAGE IN TERMS OF FREUENCY, but USAGE IN TERMS OF JUST SHEER AMOUNT OF MONEY THAT AS WELL,” Mark Rose, Senior Director, Market Strategies Retail Business, Told Business Insider in An Interview.
Some Delivery and Ride-Hailing Apps have added features specifically for families. In 2023, for Instance, Uber Started Offering Accounts Specific for Teens to Order for Delivery or Call a Ride – With Parental Oversight of their Spending that they made it to their destination.
Gig Apps Could will do more to cater to family, Transunion’s Rose Said.
For Example, Transunion’s Survey Found that Promotions-Think Limited-Time Discounts or Coupons-Were One of the Top Factors that uses KIDS Considening whichem what app to use.
That means gig apps COULD OFFERER MORE PROMOTIONS Specific for Families, especally gioven their glowing businesses in advertising and helping restaurants and brands to specific Types of Customers, Rose Said.
“COULD I HELP A RESTAURANT Target Certain Promotions Based on Family Meal Deals or Other Sorts of Options That Appeal to A Family?” Rose Said. “I think there’s more to be done there.”
Spokespeople for Uber and Doordash Did Not Respond to Requests for Comment from BI.
Do you have a story to share about gig work? Contact this reporter at [email protected] or 808-854-4501.
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