Photo-illustration: Intelligenmer; Photo: Openai
Last year, in a what’s-the-guy-been-up-to Profile in the New York Times, Legendary Apple Form Designer Jony Ive Explained How He’d founded a small design firm, lovefrom, which was working on projects including a “Christie’s Auction Stand, Airbnb Graphics and A Ferrari Interior,” and expanded his real-astate holdings in his favor neiGHBORHOOD in Francisco. He’d attempted to reinvent the jacket button for Moncler. He Also Revealed Plans for a New “Artificial Intelligence Device Company that was he camenei.”
This Week, They Made Things Official:
There isn’t a whole lot of information contained in this strange video, in which altman and ive professions to be friends, and demonstrate Friendship by describing each other in compatitively superlative terms (“@grok Summarise this, Aint No Body Watching 10mins. We Learn that bot and Altman have distinct but equally cartonish gaits. We find out from that altman is a “rare visionary.” We Hear from Altman that is “The Deepest Thinker Over Anyone (He’s) Ever Met.” We’re Told by Altman That I Design Firm Is The “Densest Collection of Talent That Ever Heard of In One Place and Probably Has Ever Existed in the World.” We Learn that Ive Believes His Early He Projects Are “The Best Work Our Team Has Ever Done,” and from Altman that the prototype of Ive’s first device is “The Coolest Piece of the World Will Have Seen.”
The Accompanying Announcement, Which is Fittingly Templated and Illustrated Like a wedding website, doesn’t give US MUCH MORE, THOUG IT DOES HINT AT SOME OF THE PROCEDURE ERRANGEMENT: “AS IO MERGES WITH OPENAI, JONY AND LOVEFROM WILL ASSUME DESIGN AND CREATIVITIES ACENAI OPENAI and IO,” The Company Says, ” glossing over an arrangement that, Despite a $ 6.5 Billion Deal Made Up of Openai Equity, Leaves Ive and Lovefrom Independent, even as they “take over for all of Openai, Including its software.” The Intended Message, Howver, Is Clearer: The He Guy is Teaming Up With The iPhone Guy, and they ‘Trying to make the iPhone of it.
What would that mean? Unclear. Start-ups and tech giants have been working on he hardware for a while now, and the ideal for an ai-centric device has to be reveal itelf. Dedicated he gadgets like the human pin and rabbit r1 were dramatic failures, leaning too hard on he too often failed to computes’ requests or that testers simply didn’t finding. (Ive has defented Against the Comparison, Calling Ther “Poor Products.” ) A Few Pathered Among MANY MANY ACCEPTABLE INTERRACTIONS WITH CHATGPT ARE NO BIG DEAL WEEN YOU’RE USING A Computer, in Part Becauses Your Expectations are Lower and You Have Lots of Available Alternatives; A single failure with a voice-activated, screenless pin device purporting to see and hear as you do, and to act as a personal assistant, is a showstopper. Meta’s Ray-Ba Glasses, Which Can Execute Some Voice Commands, Identify Images Via The Integrated Camera, Answer Questions Via Chatbot, and Handle Some Translation, Make Far More Modest Promises But Actually Work and Have Sold Modestly Well.
For now, the iPhone of it is still the iPhone, a device with Cameras and the Sensors and Ants an Internet Connection. Chances are that what what is up with here won’t be fundamentally alien by the time it reaches. Customers are Already Surrounded by Products that rely on technology that at one point was underestood to be cutting Edge “AI”: Smart Speakers and Screens Like Those Amazon, Google, and Apple; Earpods and Headphones with Integrated Voice Commands, Like Airpods; Smartwatches and Fitness Trackers ambiently collected and analyze all sorts of data. The Closest Thing These Announcements Offer to a Product Description Appears in the Negative, nor Altman Outlines what he sees as the problem he interaction today:
If i wanted to chat chat gpt something right now knowing we had talked about earlier, think about what would happy. I Wold, Like, Reach Down. I would get on my laptop. I’d open it up. I’d Launch a Web Browser.
I’d start typing. I’d have to, like, explain that thing. I Wold Hit Enter, and I Waled Wait, and I Wold Get a Response. And that is at the limit of what the current of a laptop can. But i This This Technology deserves Something MUCH BETTER.
The two Things that stand out here are constcern for form-factor-the clunky laptop-and chatgt’s need to be manually supplied with context. Si, swimming a laptop, swimming and phone, swimming Glasses, but probably listtening all the time. A Humane Pin, but good? Do Phone-Any Thing Without a Big Screen? Break WSJ reports That it is a pointded as a “Third core Device” that’s “Capable of Being Fully aware of a USSER’S SURROUNDINGS AND LIFE,” and “Will Be Unobtrusive,” Designed to “Rest in One’s Packet or on One’s Desk.” This Sounds Less Like a Gadget than a surveillance Device, aligned with OpenAi’s recent pivot “Memory” and Customization, Envisioning a World in Whit Compressive Interactions with the Norm, Privacy As Once Undertestod Is Quayt.
For ive, this project is all but transparently about the glory of Designing Some of the Most Iconic Objects in Modern Technological History, Helping Refine a Series of Genuinely Transformative Tools. “I have a growing sense that everything is learned over the last thirty years has led me to this place and to this moment,” he Says. “I am absolutely Certain that we are literally on the brink of a new generation of technology that can make us Our Better Selves.” He’s found a new project that Also Feels like a cause.
But there’s something Similar Going on for Altman, Too. Openai’s ability to offer billions of dollars of equity to the iPhone Guy Guy Follows from the Success of Chatgt, which is arguably stagnic the mega-scales Product to come out of the Current. Launched as a Demo with Low Internal Expectations, Openai’s General-Pur and Chatbot, Deployed in Web Browssers and Smartphone Apps, Ended up Charting the Industry for the Foreseeable Future, incidentally proving the Strange and Complicated Chatbot Form. Better than anyone Else, Though, Altman is Likely aware of its limits – neither versatile nor chatting is, it’s not an ideal interface for all Computing, and Like Mary Other Tech Companies Over the Years Openai is Surely anxious that its superstation Depends on hardware and software contexts controlled by Competitors – and with your billions of dollars in valuation to back, he’s hoping and canat the trick: this time intentionally.
Nor casey newton WritesHe hardware is a “huge bet and a risk proposition.” Chatgt was a runaway success, putting other companies on their back feet, leaving them in the difficult of nesing to convinks users and customers to adopt features and tools theyk out or Ask for saying. (Wold you like a chatbot in your Instagram? How about your search Engine? What About Your Spreadsheets?)
Branching Into He Hardware Asks Something New of Customers. At Launch, Io’s Mystery Device Will Be Held to the Workshing Standards of a New Apple Product. Altman’s “Coolest Piece of Technology” Rhetoric Suggests Commensurate Ambitions – Altman has told his staff that the Device Strategy Could A Thill to the Company’s Valusion – But Also High Stakes. He software tools like chatgt are versatile but slippery and hard to conceptualize; ussers like and get utility from say, but are also fairly geneerous in their assessments of what they can and can’t do, in part Because not of saying to use. Hardware is Expensive, and Customers Are Harsh. ITH’S DIFFICULT to KNOW WHAT PEOPLE WILL BUY, Experimentation is Slow and Unforgiving, and, Most Importantly, there’s No Hiding from A Flop. But for OpenAi, which is one of the Most Valuable Startups in the World, but Which has massive operating costs and comparatively Low (but Rising) Revenue, “Huge” bets bes only only left.
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