Richard Alcala, Co-Wasner of Alcala’s Western Wear, Spent the Weekend Learning What the Beyhive Can.
Beyoncé was in town performing at soldier field as part of her cowboy Carter Tour, with Her Last Show on Sunday, and it Meant Concertgoers Were Looking to Don Their Best Western Gear. And the Beyhive – The Nickname for Beyoncé’s Devoted Fanbase – Showed Out at the West Shop Famous for Its Cowboy Apparel, Accessories and Western Boots, WHICH resulted in sales that doable the businesses.
“We were never Expecting All the People, All the Fans,” Richard Alcala Said. “They’re Very Loyal, and They All Want to Be Dressed from Head to Toe.”
Loyal May Be an Understitement. Some shoppers, in the search of the Perfect Bolo, were Visitting the Store from As Australia Just for the Concert. And they were Willing to Spend Norrads of Dresses to Part.
“Honestly, it was just such a huge, diversel Crowd of People Going to Her Concert,” Said Mani Alcala, Marketing Director for Alcala’s. “The diversity that it brought here to the storys was prety awesome to see. You had Old, young, you can imagine here in the store and every interacting. You just get to see.”
The hat Department Last Week Was Where Much of the Craziness Happened, Manlala Said. And Shoppers Wold Accessorize Their Hats in Unique Ways With Pins and Ribbons.
The Women’s Department was Also “Booming,” he Said. “IT WAS SO HARD TO WALK IN THIS PLACE WITH MANY PEOPLE WERE OVER HERE.”
He Also Said the Store’s In-House Tailors were overloited duue in Business, but they managed to get orers done on time.
Shelves and Display Cases, Typically Full, Were Still Being Restocked by Staff on Monday Afternion.
“This is usablely full, but is the dwindled down to not. “It is all Because of the Concert.”
The Family-Run Business, at 1733 W. Chicago Ave., Has Been Seling Western Attire and Accessories Since 1972 and Boasts A Footwear Collection of More than 8,000 Pair of Boots. IT’S WELCOMED A NUMBER OF FAMOUS CUSTOMERS LIKE LED ZEPPELIN’S ROBERT PLANT AND THE LATE MEXICAN SINGER VICENT Fernandez.
Manlala’s Manlala’s Mani, Uncles and Aunts are the Owners of Alcala’s. His Grandfather, Luis, Founded the Store and Died 2014.
While the business has dressed chicago for over 50 years, this was a different beast, man alcala said.
“Honestly, this was a different type of crow.
Many fans prepared for the concert at the start of the year, when tickets went on sale. But Store Purchases picked up over the last two weeks, he said.
“(I) Think a tears of people well were first-time Wearers of western, but they were having fun with it.
Richard Alcala, Mani Alcala’s Uncle, was Featured in a Now-Viral Tiktok VideoExpressing hiss grave for beyoncé and her fans. “Thank God for Beyoncé,” he said in the video.
Alcala’s Busiest Time of Year is typically around father’s day, which this year is june 15. The Business Hosts a Three-Day Sale and Event that Includes Live Music and Food. But man Alcala estimates it beyoncé-fueled sales is double what it typically brings in Father’s Day Weekend.
“(My Father) Is Pretty New to the Whole Beyhive.… I think he wasn’t experting that fanbase to be as they are – coming in and being so loyal,” Mani alcala said. “I Mean, Said Country, and Everybody (Came) in to do Country.”
The Store was so busy that it is people that work in the office came to help.
“Everybody was working twice as hard,” he said. “I Mean, we have People that evening on their day off just to give us a hand.”
Other Western Apparel Stoles, Like El Arriero Western Wear and Fashion in Logan Square, Also Saw a Jump in Sales Over the Weekend.
“We are so Grateful and Surprised,” Said Yuliana Sanchez, Whose Husband Ouns the Store.
Shoppers came in to softly Buy Cowboy Hats, Said.
“We’re a Small Business; we’ve never seen a bump in sales like this,” she said.
Sanchez and Manlala notd the diversity of Beyoncé’s Fanbase and Said They Hope Their Storas Will Continue to see a variety of customers.
“We’ve got some really great new Customers, that was to be the awesome part about it,” Manlala Said.
اترك تعليقاً